Sr ETF Product Marketing Manager

Franklin Templeton; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic Senior ETF Marketing Manager to spearhead Canadian ETF initiatives. This role offers high visibility and the chance to collaborate with various teams to innovate investor outreach. You will lead content creation, develop marketing strategies, and ensure effective communication across platforms. Join a diverse and inclusive environment that prioritizes employee well-being and provides ample opportunities for professional growth. If you're passionate about investment marketing and ready to make an impact, this is the perfect opportunity for you.

Benefits

Flexible medical, dental, and vision insurance

Corporate Pension Plan

Employee Stock Investment Program

Competitive vacation package

Company-paid Disability Insurance

Education assistance

Qualifications

• 7+ years in investment product marketing, focusing on ETFs.
• Strong verbal and writing skills for diverse audiences.
• Expertise in regulatory and industry guidelines.

Responsibilities

• Lead the development of marketing materials for ETFs.
• Collaborate with teams to execute marketing strategies.
• Monitor competitor marketing communications and trends.

Skills

Investment Product Marketing

Content Creation

Project Management

Communication Skills

Team Collaboration

Regulatory Knowledge

AI Tools

Education

Bachelor's Degree in Economics

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Tools

Marketing Automation Software

Social Media Platforms

CRM Systems

Job description

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

Franklin Templeton is a leader in the ETF space, with over 130 ETFs and more than $36B in AUM. Our Global Strategic Initiatives team, part of the Global Marketing organization, drives and retains assets in key growth areas: ETFs, Alternatives, and Digital Assets. Our ETF Marketers are experts in supporting unique ETF product suites in the U.S., Canada, and EMEA, with a focus on content development and brand building through social media, PR, and advertising.

We are seeking a high-energy, self-motivated, and experienced ETF marketer to lead our Canadian ETF efforts. This role has high visibility across the organization and involves close collaboration with Canadian Marketing and the Global ETF Business, including teams dedicated to Distribution, Capital Markets, Product Strategy, and Index Portfolio Management. This role will lead cross-functional projects with marketing, compliance, and technology to innovate and enhance our investor outreach.

What are the ongoing responsibilities of a Senior ETF Marketing Manager?

• Content creation:

  • As part of ‘go to market’ product launch plans, lead the development of product stories that articulate an ETF’s unique value proposition

  • Develop scalable product support materials (pitchbooks, flyers, emails)

• Frequent partnership with ETF Business Leaders, ETF Capital Markets Specialists, and ETF Sales Specialists to develop marketing and servicing materials, defining messaging and tactical approaches.

• Maintain and fine-tune product messaging for existing suite of ETFs as markets and priorities shift

• Collaborate with the Canadian Marketing team to develop and execute ETF marketing strategies and plans across events, brand building, social media, and advertising.

• Work with PR to develop strategies and tactics to promote our ETF offering.

• Consult with regional marketing teams in EMEA and the U.S. to drive ETF business results

• Monitor marketing communications of competitors and maintain an awareness of present trends, best practices, and client needs.

• Own marketing-operations tasks and administrative duties, with an opportunity to work across the organization to find technology solutions to increase efficiency, scale, and to ensure accuracy.

What ideal qualifications, skills and experience would help someone to be successful?

Knowledge, Education & Experience:

• 7+ years’ experience in an investment product marketing/communication role, working with senior investment professionals and product teams.

• Knowledge of investment concepts, with a focus on ETFs.

• Expertise in regulatory and industry rules, guidelines, and standards.

• Bachelor’s degree, preferably in economics, business, or marketing.

• Other industry qualifications/licenses a plus.

• French speaking a plus

Skills & Abilities:

• Applies investment industry and ETF knowledge to the creation and execution of marketing materials

• Strong verbal and writing skills, with a demonstrated ability to write for different audiences and mediums (e.g., print, web) to ensure effective, consistent messaging and branding.

• Proven track record of success in executing strategic communications plans, including:

• Creative development of a wide range of prospecting and servicing marketing materials (e.g., sales presentation pitch books, product profiles/fact sheets, etc.).

• Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures, and controls for audit purposes.

• Superior project management skills, with demonstrated proficiency in establishing and driving complex projects from inception to completion.

• Adaptable to changing priorities, new requests, innovative approaches to workflow, and working under tight deadlines.

• Experience working with cross-functional and multi-channel teams within a large, global organization (e.g., sales/marketing, client service, management, legal, performance, and graphics).

• A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally.

• Assertive, with strong examples of leadership capabilities and strengths in facilitating projects, overcoming obstacles, and problem-solving.

• Comfort and excitement around using AI tools

#LI-Hybrid

#MID_SENIOR_LEVEL

Experience our welcoming culture and reach your professional and personal potential!

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

Hear more from our employees

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered.

Highlights of our benefits include:

• Flexible medical, dental and vision insurance

• Corporate Pension Plan

• Employee Stock Investment Program

• Purchase company funds with no sales charge

• Competitive vacation package that includes three annual personal days

• Company paid short-term and long-term Disability Insurance

• Education assistance

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to [e-mail] . In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.

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