Senior Marketing Operations Manager (Hybrid)

Homebase; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Operations Manager to enhance their marketing technology stack and optimize performance across various channels. This role involves collaborating with cross-functional teams to improve data flows, marketing automation, and analytics. You'll be responsible for refining attribution models, ensuring accurate tracking, and implementing new systems to enhance marketing effectiveness. If you are passionate about data and have a knack for solving complex problems, this opportunity offers a chance to make a significant impact in a dynamic environment focused on supporting small businesses.

Benefits

Stock options

Comprehensive medical, dental, and vision

Flexible time off

Work from home options

Maternity/Parental Leave EI top-up

Life insurance

Meals provided

Team offsites

Qualifications

• 5+ years in marketing operations, automation, or analytics in B2B SaaS.
• Proven ability to design scalable marketing automation workflows.

Responsibilities

• Manage and optimize the marketing technology ecosystem.
• Ensure accurate event tracking and data consistency across marketing channels.

Skills

Marketing Operations

Marketing Automation

Marketing Analytics

Data Integration

Attribution Models

Ad Tech

Google Tag Manager

Google Analytics

HubSpot

Salesforce

Education

Bachelor's Degree in Marketing or related field

Tools

Google Tag Manager

Google Analytics

Looker

Amplitude

HubSpot

Salesforce

Job description

We’re looking for a Senior Marketing Operations Manager to join our Growth Marketing team and optimize our marketing technology stack, automation systems, and data infrastructure. Reporting to the Director of Growth Marketing, you will play a critical role in ensuring our marketing engine runs efficiently and effectively at scale.

Your work will focus on marketing data flows and systems, marketing automation workflows and tools, analytics, attribution and reporting, and campaign execution across multiple channels. You’ll collaborate with Growth, Lifecycle, RevOps, Analytics, and Sales teams to improve how we work day-to-day and impact our overall marketing performance!

You are a bar raiser, which means you come with:

• Experience: 5+ years of hands-on experience in marketing operations, marketing automation, marketing analytics, or related roles in a B2B SaaS environment.

• MarTech Expertise: Deep experience with Google Tag Manager (GTM), Google Analytics, Looker, Amplitude (or similar tools), CDPs (Amplitude CDP, Hightouch, Segment or similar), and marketing automation platforms (e.g., HubSpot). You’re comfortable navigating CRM systems (preferably Salesforce) and integrating them with marketing tools, alongside RevOps leaders.

• Marketing Automation: Proven ability to design and implement scalable automation workflows and lifecycle marketing programs that span multiple functions and systems.

• Attribution Knowledge: You have hands-on experience with data integration tools, UTM strategy, multi-touch attribution, and campaign tracking. You know how to build and refine attribution models that connect marketing efforts to leads and revenue.

• Ad Tech Experience: Strong understanding of Google Ads, Meta CAPI, mobile measurement partners (MMPs), and first-party data strategies. You know how to ensure proper event tracking, conversion tracking, and offline event matching to optimize campaign performance and measurement.

• Passion for Analytics: You thrive on data, uncovering patterns, trends, and opportunities to optimize marketing performance. You understand how data flows across marketing systems, how to troubleshoot tracking issues, and how insights fuel growth.

• Curiosity: You love digging into complex problems, debugging tracking issues, and finding creative solutions. You’re resourceful, fundamentally curious, and relentless in understanding the “why”.

• Small Business Love: You earnestly care about the small business community and believe you can help our marketing program that will actually make their lives better.

• Collaboration: You thrive in a cross-functional team environment and are excited to collaborate in the office weekly on Tuesdays and Wednesdays.

You will make an impact by:

• Owning our MarTech Stack: Managing and optimizing our marketing technology ecosystem, ensuring seamless integrations, data accuracy, and scalability across ad platforms and tools like HubSpot, Salesforce, Google Tag Manager, and Looker.

• Improving Tracking: Ensuring accurate event tracking, campaign tagging, and data consistency across all marketing touchpoints to provide reliable insights and performance measurement.

• Improving Attribution Models: Developing and refining multi-touch attribution models to connect marketing efforts to pipeline, revenue, and ROI, enabling better decision-making and budget allocation.

• Implementing New Systems & Tools: Evaluating, selecting, and integrating new MarTech solutions to enhance automation, data visibility, and marketing performance.

• Building Marketing Automation Workflows: Designing and implementing lifecycle automation, lead nurturing sequences, and personalized workflows that improve efficiency and engagement across multiple channels.

• Improving Ad Platform Performance: Enhancing ad tracking, offline conversions, and audience segmentation to optimize spend efficiency and performance across Google Ads, Meta CAPI, Apple Search Ads, and other paid channels.

• Analyze, analyze, analyze: You’ll constantly monitor how everything is “working”, what’s good, bad, or ugly, and come prepared with ideas and solutions.

What We Offer:

• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• Time Flexibility: Flexible time off+ company holidays + designated focus periods

• Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)

• Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• ️ Protection Plans: Life insurance + short/long-term disability coverage

• ️ Workspace Perks: Meals provided, team offsites, and Customer Days

What to Expect During the Interview Process:

• Meet the Talent Acquisition team, Alex V.

• Meet the Hiring Manager, Nick M.

• Meet our Head of Analytics, Vlad A.

• Participate in a Case Interview with a panel

• Meet our CMO, Katie D.

• Professional Reference Checks

• Background Check + Offer Stage

• Welcome to the team, Homie

Diversity, Equity, and Inclusion at Homebase:

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply!

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process.

**Interview Recording Notice

By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.

Hey, We’re Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.