Senior Marketing Manager, HR Software for SMB

Pure Software; Vancouver; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Great Company Culture

Work-life balance

Paid time off

Health Benefits (Medical, Dental, VIs

401(k) with company match

Job summary

Pure Software is seeking a Marketing Manager in Vancouver, BC to lead strategic B2B marketing initiatives. You will drive brand visibility, manage budgets, and oversee campaigns across branding, demand generation, social media, and events.

A strong background in analytics and market forecasting is essential. You will collaborate with cross-functional teams to optimize strategies, ensuring alignment with business goals and market trends.

Qualifications

• 5+ years experience in B2B marketing and sales.
• Proficient with Marketo, Salesforce, and SEO.

Responsibilities

• Increase brand awareness and market share
• Evaluate and optimize marketing strategies
• Analyze market trends and preparing forecasts
• Develop and manage the marketing department’s budget
• Oversee branding, advertising, and promotional campaigns
• Manage product marketing, demand generation, social media, and events teams
• Understand the competitive landscape

Skills

B2B marketing

Sales

Marketo

Salesforce

SEO

Tools

Marketo

Salesforce

SEO

Job description

Pure Software is seeking a Marketing Manager in Vancouver, BC to lead strategic B2B marketing initiatives. You will drive brand visibility, manage budgets, and oversee campaigns across branding, demand generation, social media, and events.

A strong background in analytics and market forecasting is essential. You will collaborate with cross-functional teams to optimize strategies, ensuring alignment with business goals and market trends.