Marketing Manager — Grow SMB HR Software

Sarah's Cool Company; Vancouver; On-site; CAD 95,000 - 130,000; Full time

Benefits offered by this job

Great Company Culture

Work–life balance

Paid time off

Health benefits

401(k) with company match

Financial education reimbursement

Job summary

Sarah's Cool Company in Vancouver, Canada, is seeking a Marketing Manager to drive brand awareness, optimize strategies, and manage budgets for our SMB HR software suite. You will lead cross-functional teams and partner with sales to accelerate demand and growth.

The role requires 5+ years of B2B marketing experience, strong analytics, and a passion for building world-class software marketing. This is a full-time on-site position with a focus on growth in the Canadian market.

Qualifications

• 5+ years experience in B2B marketing and sales.
• Proficient with Marketo, Salesforce, and SEO.

Responsibilities

• Increase brand awareness and market share
• Evaluate and optimize marketing strategies
• Analyze market trends and preparing forecasts
• Develop and manage the marketing department's budget
• Oversee branding, advertising, and promotional campaigns
• Manage product marketing, demand generation, social media, and events teams
• Understand the competitive landscape

Skills

B2B marketing

Sales experience

Tools

Marketo

Salesforce

SEO

Job description

Sarah's Cool Company in Vancouver, Canada, is seeking a Marketing Manager to drive brand awareness, optimize strategies, and manage budgets for our SMB HR software suite. You will lead cross-functional teams and partner with sales to accelerate demand and growth.

The role requires 5+ years of B2B marketing experience, strong analytics, and a passion for building world-class software marketing. This is a full-time on-site position with a focus on growth in the Canadian market.