Senior Marketing Manager, Digital Enablement – 18 Months Contract

Jobtailor; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Toronto-based role

Job summary

Jobtailor is seeking a Senior Digital Marketing Lead based in Toronto to own and evolve our marketing automation stack, primarily Salesforce Marketing Cloud and Allego. You will design and optimize automated email journeys, segmentation, and personalization to drive engagement across Retail, Institutional, and Wealthtech segments.

Working cross-functionally with Sales Operations, Technology, and external vendors, you’ll advance AI‑powered marketing workflows, monitor performance, and provide

Qualifications

• 5–7 years of experience in digital marketing, marketing automation, or email marketing.
• Hands‑on experience with Salesforce Marketing Cloud and the broader Salesforce ecosystem is required.
• Experience managing Allego or a similar sales enablement platform.
• Ability to manage segmentation, A/B testing, personalization, and campaign optimization.
• Experience developing and optimizing automated email journeys.
• Ability to identify and implement AI‑powered marketing solutions.
• Ability to partner with Marketing, Sales, Sales Operations, Technology teams, and external vendors.
• Canadian experience is not required.
• Must be able to work in a hybrid role based in Toronto, Ontario.

Responsibilities

• Lead and evolve digital marketing capabilities, focusing on Salesforce Marketing Cloud, the broader Salesforce ecosystem, and Allego
• Develop, execute, and optimize email marketing strategies and automated customer journeys for Retail, Institutional, and Wealthtech audiences
• Create targeted, personalized campaigns that drive engagement and business outcomes
• Manage segmentation, A/B testing, personalization, and campaign optimization
• Monitor and report on campaign performance and provide actionable recommendations
• Serve as primary business owner for Salesforce Marketing Cloud and Allego
• Partner with Sales Operations and Technology teams to enhance marketing automation and Salesforce ecosystem integrations
• Manage Allego content and support user adoption through best practices and training
• Identify opportunities to leverage AI for marketing workflows, personalization, content creation, and reporting
• Partner with Marketing, Sales, Sales Operations, and external vendors to deliver scalable digital marketing initiatives
• Improve processes through automation, analytics, and emerging technologies

Skills

Salesforce Marketing Cloud

Marketing Automation

Email Marketing

Campaign Optimization

AI‑Powered Marketing

Segmentation

A/B Testing

Personalization

Analytics

Content Creation

Allego Management

Salesforce Ecosystem

Tools

Allego

Salesforce Ecosystem

Marketing Automation Tools

Emerging Technologies

Job description

• Lead and evolve digital marketing capabilities, focusing on Salesforce Marketing Cloud, the broader Salesforce ecosystem, and Allego


• Develop, execute, and optimize email marketing strategies and automated customer journeys for Retail, Institutional, and Wealthtech audiences


• Create targeted, personalized campaigns that drive engagement and business outcomes


• Manage segmentation, A/B testing, personalization, and campaign optimization


• Monitor and report on campaign performance and provide actionable recommendations


• Serve as primary business owner for Salesforce Marketing Cloud and Allego


• Partner with Sales Operations and Technology teams to enhance marketing automation and Salesforce ecosystem integrations


• Manage Allego content and support user adoption through best practices and training


• Identify opportunities to leverage AI for marketing workflows, personalization, content creation, and reporting


• Partner with Marketing, Sales, Sales Operations, and external vendors to deliver scalable digital marketing initiatives


• Improve processes through automation, analytics, and emerging technologies

Requirements

• 5–7 years of experience in digital marketing, marketing automation, or email marketing


• Hands‑on experience with Salesforce Marketing Cloud and the broader Salesforce ecosystem is required


• Experience managing Allego or a similar sales enablement platform


• Ability to manage segmentation, A/B testing, personalization, and campaign optimization


• Experience developing and optimizing automated email journeys


• Ability to identify and implement AI‑powered marketing solutions


• Ability to partner with Marketing, Sales, Sales Operations, Technology teams, and external vendors


• Canadian experience is not required


• Must be able to work in a hybrid role based in Toronto, Ontario

Core Competencies

Demonstrates expertise in digital marketing strategies, particularly with Salesforce Marketing Cloud and Allego, focusing on email marketing, campaign optimization, and leveraging AI for enhanced marketing workflows.

Highest-signal resume keywords

• Salesforce Marketing Cloud


• Email Marketing Strategies


• Campaign Optimization


• Allego Management


• AI‑Powered Marketing Solutions

ATS Optimization Keywords

Hard Skills

• Digital Marketing


• Marketing Automation


• Segmentation


• A/B Testing


• Personalization


• Automated Email Journeys


• Analytics


• Content Creation


• Performance Monitoring


• Reporting

Soft Skills

• Collaboration


• Communication


• Problem‑Solving


• Training


• User Adoption

Industry Keywords

• Retail


• Institutional


• Wealthtech


• Digital Marketing Initiatives

Tools & Technologies

• Salesforce Ecosystem


• Allego


• Marketing Automation Tools


• Emerging Technologies