Senior Marketing Manager — Alberta Homes Campaigns

Brookfield Properties; Calgary; On-site; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Extended medical/dental benefits

Career development programs

Volunteer hours

Wellness resources

Culture based on Brookfield values

Job summary

The position focuses on omni-channel marketing, CRM optimization, and stakeholder alignment to support the successful launch and performance of communities across Alberta, with an 18-month contract and regional leadership responsibilities.

Qualifications

• Post-secondary degree or diploma in Marketing or equivalent.
• Management/leadership training is a plus.
• 7+ years of marketing experience in real estate/new homes industry.

Responsibilities

• Develop and manage Alberta Homes annual marketing plan and budget.
• Lead omni-channel marketing campaigns across digital, social, PR and events.
• Collaborate with Sales, Online Sales, and partners to align marketing with business goals.
• Oversee Online Sales program including lead generation, nurturing and funnel performance.
• Manage CRM and marketing automation platforms, including HubSpot workflows.
• Ensure brand consistency and a differentiated customer experience across touchpoints.

Skills

Marketing leadership

CRM experience

HubSpot

Salesforce

CMS

Team management

Strategic planning

Education

Marketing degree or diploma

Tools

HubSpot

Salesforce

CMS

Job description

The position focuses on omni-channel marketing, CRM optimization, and stakeholder alignment to support the successful launch and performance of communities across Alberta, with an 18-month contract and regional leadership responsibilities.