Senior Marketing Manager

Enkel Backoffice Solutions Inc.; Vancouver; On-site; CAD 80,000 - 120,000; Full time

Job summary

Enkel Backoffice Solutions Inc. is seeking a Senior Marketing Manager to drive their digital marketing strategy. The ideal candidate will have expertise in content creation, lead generation, and managing multi-channel campaigns. Join a dynamic team dedicated to transforming financial operations for Canadian businesses and Not-for-Profit organizations.

Benefits

Opportunity to lead and shape the marketing function

Collaborative work environment valuing creativity

Key role in driving brand awareness and customer acquisition

Qualifications

• 7+ years of experience in digital marketing, content marketing, or growth marketing.
• Proven experience in managing multi-channel digital marketing campaigns.
• Strong knowledge of website management and UX optimization.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Oversee all digital marketing efforts including SEO, SEM, and email marketing.
• Manage the marketing budget and ensure cost-effective execution.

Skills

Digital Marketing

Content Marketing

Lead Generation

SEO

SEM

Social Media Management

Analytical Skills

Education

Bachelors degree in marketing, Business, or related field

Tools

HubSpot

Google Analytics

WordPress

Job description

At Enkel, we are redefining what accounting looks like in a modern, digital-first world. We are not a traditional accounting firm. We are a team of finance professionals, technologists, and problem-solvers on a mission to streamline financial operations for Canadian businesses and Not-for-Profit organizations. Our cloud-based solutions, automation-first approach, and commitment to high-quality reporting empower our clients to focus on what matters most : growing their organizations with confidence. We are building the go-to brand for outsourced finance in Canada, and we are just getting started.

What Your Day Looks Like

As the Senior Marketing Manager at Enkel, you will be responsible for leading our digital marketing strategy, brand positioning, content creation, and demand generation efforts. This role involves overseeing all aspects of digital marketing, social media, website management, content marketing, events, and promotional campaigns to enhance brand awareness and drive lead generation. The ideal candidate is a strategic thinker with hands-on execution skills who can develop and execute high-impact marketing programs that align with our business goals.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to drive brand awareness, lead generation, and customer engagement.
• Oversee all digital marketing efforts, including SEO, SEM, PPC, email marketing, and marketing automation.
• Manage social media presence, creating and curating engaging content to drive audience growth and engagement.
• Own website strategy, ensuring it is optimized for user experience, lead conversion, and search performance.
• Lead content marketing initiatives, including blogs, whitepapers, case studies, and thought leadership pieces.
• Plan and execute events, including webinars, industry conferences, promotional campaigns, and sponsorships to drive lead generation and strengthen brand awareness.
• Collaborate with Sales, Customer Support, and Customer Success to ensure alignment between marketing efforts and business objectives.
• Manage the marketing budget, ensuring cost-effective execution of marketing initiatives.
• Utilize HubSpot and other marketing automation tools to manage and track marketing campaigns, enhance campaign performance, streamline workflows, and deliver data-driven insights through detailed reporting and analytics.
• Coordinate with external vendors, designers, and consultants / contractors as needed.
• Report to the Head of Growth and work closely with the co-founders and CEO.
• Own and report on key marketing metrics, including website traffic, conversion rates, lead generation, and campaign performance.

What You Bring

• Bachelors degree in marketing, Business, or a related field.
• 7+ years of experience in digital marketing, content marketing, or growth marketing in a B2B, SaaS, or professional services environment.
• Proven experience in managing multi-channel digital marketing campaigns, including SEO, SEM, and paid media.
• Strong knowledge of website management, UX optimization, and marketing automation tools (e.g., HubSpot, Google Analytics, WordPress).
• Extensive hands-on experience in managing and utilizing HubSpot is required.
• Hands-on experience in digital marketing, lead generation, social media management and engagement strategies.
• Expertise in event marketing, sponsorships, and promotional campaign execution.
• Strong analytical skills, with the ability to measure, analyze, and optimize marketing performance.
• Exceptional communication and storytelling skills.
• Ability to work in a fast-paced, results-driven environment with a strong focus on collaboration and execution.

Why Join Us?

• Opportunity to lead and shape the marketing function in a growing tech-enabled services firm.
• Work alongside a passionate and innovative team dedicated to delivering exceptional client experiences.
• Play a key role in driving brand awareness and customer acquisition for a fast-growing business.
• A collaborative work environment that values creativity, data-driven decision-making, and impact.

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