Lead Digital Marketing Manager (WFH)

AIMLEAP Inc; Vancouver; Remote; CAD 80,000 - 120,000; Full time

Job summary

AIMLEAP Inc is seeking a Lead Digital Marketing Manager with over 5 years of experience in B2B/SaaS marketing. The role involves developing digital strategies, managing a team, and driving SEO efforts to optimize online presence. Candidates should possess strong analytical skills and a proven track record in digital marketing leadership.

Qualifications

• 5+ years experience in digital marketing within a B2B/SaaS environment.
• Proven experience in SEO strategy and technical content marketing.
• Strong understanding of digital marketing channels and CRM tools.

Responsibilities

• Develop and execute digital marketing strategies for B2B/SaaS products.
• Lead a team of SEO, content, and marketing specialists.
• Utilize web analytics tools to track performance and generate insights.

Skills

Leadership

SEO

Digital Marketing

Content Marketing

Analytical Skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

Ahrefs

SEMrush

Moz

Job description

Lead Digital Marketing Manager (WFH)
Experience: 5+ years Location: Remote/Bengaluru Mode of Engagement: Full time No of Positions: 1 Educational Qualifications: Bachelor’s degree Industry: IT/Software/ITES (B2B/SaaS) Notice Period: Immediate

Job Description:

What we are looking for

• Proven experience in B2B/SaaS product marketing with a strong track record in digital marketing leadership.
• Expertise in leading and managing a team of digital marketers, content creators, and SEO specialists.
• Strong knowledge and hands-on experience in both on-page and off-page SEO strategies.
• Experience in technical content writing, including crafting whitepapers, case studies, blogs, and website content.
• Experience leveraging AI for SEO optimization, including AI-driven keyword research, trend analysis, and search intent predictions.

Responsibilities:

• Develop and execute digital marketing strategies to drive demand generation and lead acquisition for B2B/SaaS products.
• Lead and mentor a team of SEO, content, and marketing specialists to ensure successful campaign execution.
• Oversee on-page SEO efforts, including website optimization, keyword research, and content strategy.
• Manage off-page SEO , including link-building, PR outreach, and backlinking strategies to improve search rankings.
• Develop and execute technical content marketing initiatives, ensuring alignment with brand voice and industry trends.
• Collaborate with product, sales, and engineering teams to create compelling marketing collateral, landing pages, and thought leadership content.
• Utilize web analytics tools (Google Analytics, GA4, Tag Manager, Search Console) to track performance and generate insights for continuous improvement.
• Stay updated with SEO trends, Google algorithm changes, and digital marketing best practices to maintain competitive advantage.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, preferably within a B2B/SaaS environment.
• Proven experience in SEO strategy, technical content marketing, and demand generation .
• Experience with AI-driven marketing tools and automation platform.
• Strong understanding of digital marketing channels, including organic, paid, email, and social media.
• Familiarity with CRM tools for lead management and customer engagement.
• Proficiency in SEO and analytics tools (Google Analytics, Ahrefs, SEMrush, Moz, etc.).
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Exceptional leadership, communication, and project management skills.
• Ability to analyze data, optimize campaigns, and drive continuous improvement in marketing performance.

About Us:

AIMLEAP is an ISO 9001:2015 and ISO/IEC 27001:2013 certified global technology consulting and service provider offering Digital IT, AI-augmented Data Solutions, Automation, and Research & Analytics Services.

AIMLEAP has been recognized as ‘The Great Place to Work’. With focus on AI and automation-first approach, our services include end-to-end IT application management, Mobile App Development, Data Management, Data Mining Services, Web Data Scraping, Self-serving BI reporting solutions, Digital Marketing, and Analytics solutions.

We started in 2012 and successfully delivered projects in IT & digital transformation, automation driven data solutions, and digital marketing for more than 750 fast-growing companies in the USA, Europe, New Zealand, Australia, Canada; and more.

– An ISO 9001:2015 and ISO/IEC 27001:2013 certified
– Served 750+ customers
– 12+ Years of industry experience
– 98% Client Retention
– Great Place to Work Certified
– Global Delivery Centers in the USA, Canada, India & Australia.