Senior Field Marketing Manager

Salus Safety; Canada; Remote; CAD 80,000 - 120,000; Full time

Job summary

Salus Safety is seeking a Senior Field Marketing Manager to lead and execute field marketing programs that drive brand awareness and revenue growth. This role involves strategic collaboration with sales and marketing teams to amplify market presence through events and customer engagement initiatives. The position offers a fully remote work environment with extensive health benefits, a key role in shaping the company's market strategy, and opportunities for personal growth in a fast-paced startup environment.

Benefits

Fully remote work environment

Comprehensive health and dental benefits

High-impact role in GTM success

Qualifications

• 5-10+ years of field marketing experience in B2B SaaS.
• Strong event marketing experience with measurable pipeline impact.
• Creative thinker with excellent project management skills.

Responsibilities

• Develop and own field marketing strategy and high-impact programs.
• Manage event selection and sponsorship opportunities.
• Collaborate with sales teams for lead conversion optimization.

Skills

Event Marketing

Sales Enablement

Data-driven Mindset

Project Management

Creative Thinking

Tools

Salesforce

HubSpot

Job description

At SALUS, we are revolutionizing safety in the construction industries with our advanced safety platform. Our mission is to bridge the gap between the office and the field by eliminating barriers to workplace safety. As a VC-backed startup with a growing customer base across North America, we are scaling rapidly and seeking exceptional talent to help drive our vision forward.

Challenges You Will Solve

As a Senior Field Marketing Manager, you will own the strategy, execution, and optimization of field marketing programs and in-person events to drive brand awareness, lead generation, and revenue growth. You will be responsible for selecting the right events, ensuring seamless execution, and equipping the sales team with the right materials to convert prospects into customers.

In this role, you will serve as a strategic partner to the marketing and sales teams, leveraging industry insights and event-driven engagement to amplify our presence in the market and drive
demand.

What You’ll Do

• Develop & Own the Field Marketing Strategy – Design and execute high-impact marketing programs, including trade shows, industry events, and customer engagement initiatives.
• Event Selection & Sponsorship Management – Identify and secure sponsorship opportunities and speaking engagements to position SALUS as a leader in construction tech.
• Booth & Brand Experience – Collaborate with design teams and vendors to ensure eye-catching and engaging booth experiences.
• Lead Capture & Sales Enablement – Work closely with sales teams to optimize event follow-ups, ensuring high conversion rates from leads generated at events.
• Performance Tracking & ROI Optimization – Own event ROI measurement, tracking the pipeline impact of field marketing initiatives and refining strategies for maximum effectiveness
• Cross-Functional Collaboration – Work with growth, product marketing, and sales teams to align campaign messaging and event strategies.

What We Look For

• 5-10+ years of field marketing experience in a B2B SaaS or technology-driven environment.
• Strong event marketing experience – proven track record of planning and executing trade shows, conferences, and hosted events with measurable pipeline impact.
• Experience with sales enablement – ability to create compelling collateral, event messaging, and post-event follow-up strategies .
• Data-driven mindset – strong experience in tracking event performance and optimizing ROI using Salesforce, HubSpot, or other CRM/marketing automation tools .
• Creative thinker with a strategic approach – ability to develop engaging brand experiences and campaigns that resonate with construction industry professionals .
• Excellent project management skills – ability to juggle multiple events, campaigns, and priorities while maintaining a high standard of execution .
• Experience working in construction tech, safety compliance, or industrial SaaS .

Nice-to-Haves

• Broad Digital Marketing Knowledge – Understanding of how field marketing fits into broader go-to-market strategies , including paid media, SEO, email marketing, and content marketing .
• Experience in Series A or B Startups – Proven ability to thrive in high-growth, fast-paced environments where agility, execution, and strategic thinking are critical.
• Strong relationships within construction industry associations (ABC, AGC, etc.) .
• Familiarity with ABM strategies and targeted event marketing for high-intent accounts.

What We Offer

• Fully remote work environment (Canada-based with opportunities for in-person collaboration)
• Comprehensive health and dental benefits
• Ownership of field marketing strategy with high-impact, visible role in the company’s GTM success
• Opportunity to shape SALUS’s market presence and brand awareness in the growing construction space