Senior Marketing Insights Analyst

OXIO; Montreal; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote work

Competitive compensation

Benefits

Career growth opportunities

Job summary

oxio is seeking a Senior Analyst, Customer Insights to fuel marketing strategy with actionable data stories. You will work with the BI team to report KPIs, analyze markets, and transform data into clear recommendations.

The role emphasizes ROI measurement, segmentation, voice of the customer, and contributing to the CDP evolution. This is a fully remote role across Canada, requiring strong analytics and storytelling.

Qualifications

• 7-10 years of experience in marketing analytics or customer insights role.
• Proven ability to synthesize complex data into easily understood presentations.
• Experience with Tableau and Salesforce is a plus.

Responsibilities

• Build and report on key performance indicators with BI tools.
• Analyze key potential markets to identify growth opportunities.
• Organize data to provide clear, actionable insights for faster decision making.
• Demonstrate marketing ROI through attribution, CAC, traffic, email metrics, and conversion rates.
• Support A/B testing analysis to improve marketing activities.
• Represent business needs in CRM data projects and data platform evolution.

Skills

Strong analytical skills

Synthesize complex data

Data storytelling

Marketing analytics

Education

Bachelor's degree in marketing or relevant field

Tools

Tableau

Salesforce

Job description

oxio is seeking a Senior Analyst, Customer Insights to fuel marketing strategy with actionable data stories. You will work with the BI team to report KPIs, analyze markets, and transform data into clear recommendations.

The role emphasizes ROI measurement, segmentation, voice of the customer, and contributing to the CDP evolution. This is a fully remote role across Canada, requiring strong analytics and storytelling.