Marketing Analyst, Customer Insights

OXIO; Montreal; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote work

Competitive compensation

Benefits

Career growth opportunities

Job summary

oxio is seeking a Senior Analyst, Customer Insights to fuel marketing strategy with actionable data stories. You will work with the BI team to report KPIs, analyze markets, and transform data into clear recommendations.

The role emphasizes ROI measurement, segmentation, voice of the customer, and contributing to the CDP evolution. This is a fully remote role across Canada, requiring strong analytics and storytelling.

Qualifications

• 7-10 years of experience in marketing analytics or customer insights role.
• Proven ability to synthesize complex data into easily understood presentations.
• Experience with Tableau and Salesforce is a plus.

Responsibilities

• Build and report on key performance indicators with BI tools.
• Analyze key potential markets to identify growth opportunities.
• Organize data to provide clear, actionable insights for faster decision making.
• Demonstrate marketing ROI through attribution, CAC, traffic, email metrics, and conversion rates.
• Support A/B testing analysis to improve marketing activities.
• Represent business needs in CRM data projects and data platform evolution.

Skills

Strong analytical skills

Synthesize complex data

Data storytelling

Marketing analytics

Education

Bachelor's degree in marketing or relevant field

Tools

Tableau

Salesforce

Job description

About Us

We believe in equal access to the internet and the opportunities that come with it.

The internet means something different to everyone—a way to stay in touch, travel, shop, learn, create. To us, it’s a way to empower people—to connect everyone to the opportunities the internet provides in a secure, accessible and convenient way. We’re here to share the importance of equal access one story, post, meme, stream, game, wiki, email, connection (phew) at a time. We‘re here because we believe that if everyone had equal access to the opportunities found on the internet, we’d see a lot of pretty great things from a lot of unexpected people.

We’re here to share the internet. Because the internet is awesome and we heart it.

At oxio, we all work remotely. For us, remote is not a challenge to overcome. It's a clear business advantage. And our culture and product reinforces that belief.

Role

The telco industry landscape in Canada is evolving and we are looking for the best-in‑class marketers with a winning , start‑up and innovative mindset to help oxio pursue its fast growth and continue to be one of the most loved ISPs in Canada. We're looking to hire a Senior Analyst, Customer Insights within our Marketing team. Someone that will be an enabler for our growth, able to fuel the marketing strategy with the brilliant customer insights and transform data into clear and actionable recommendations. Someone who is passionate and savvy about understanding a complex market and customers behavior, highly analytical, a natural data storyteller with a strategic mindset , someone who loves to dig into data and assemble complex pieces of puzzle- and foremost, that is customer obsessed as much as we do.

The job and what you’ll need to get it done.

You’ll work along with the internal business intelligence team to build and report on our key performance indicators, assembling marketing data points into insightful stories and recommendations for oxio.

You’ll help the team analyze key potential markets, in a very targeted way in order to cease the biggest growth opportunities for oxio in Canada.

You’ll organize data /information in an effective way to provide clear and actionable insight and allow better / faster decision making.

You’ll be responsible for gathering data to demonstrate marketing ROI (attribution, CAC, traffic, email open rates, conversion rate, CTR, referral, social media engagement, etc.) and identify key areas of improvements. You’ll support the marketing team to structure A/B testing analysis to improve current marketing activities.

You’ll be our data expert & CRM representing the business needs: you’ll work and engage with external partners and data experts to prioritize oxio data roadmap development and customer data platform evolution.

You’ll search for external data points seeking for market insights (market share, growing segments, etc.) to solidify our marketing strategy, looking for partners and latest digital data platform & tools insights.

You’ll implement a voice of the customer tracking & will measure crucial touchpoints of the customer journey: working with external partners, you’ll develop and implement surveys to capture pain points at every key moment of the customer journey and monitor NPS / online reviews. You’ll identify key areas of improvement to ensure we stay the most loved ISP in Canada.

You’ll constantly refine our analytics & segmentation of our target audience in order to leverage strong insights for growth (personas, etc.) .

You’ll remain abreast of cutting edge developments in marketing and customers insights to enhance current practices.

Qualifications

• 7-10 years of experience in marketing analytics or customer insights role
• A Bachelor’s degree marketing or relevant field
• Proven ability to synthesize complex data into easily understood presentations and translate business needs into analytics requirements
• Strong analytical skills and capacity to identify key performance metrics
• Experience with Tableau, Salesforce (a plus)
• Versatile and able to understand data and infrastructure needs to get better data and optimize CDP
• Understanding of Martech & digital insights tools

Other things that might be of interest to us.

• You are proactive and learn quickly.
• You’ve help to the success of growing an online/digital business
• You have the ability, or strong interest, in data and analytics.
• You are savvy about technology, data-driven marketing and thirsty about innovation

Benefits

• Fully remote work, distributed all around Canada
• Rewarding Pay: Let's be honest, everybody likes to make a good salary. We offer attractive compensation packages, and they come with a great culture.
• Benefits: We’ve got you covered.
• Career Evolution: Join us, and we will give you the tools to achieve your career goals!
• Technology: Do you have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.