Senior Market Manager - Product & Growth Marketing, Payor & Provider Solutions

Ignition from Aptean; Montreal; On-site; CAD 80,000 - 120,000; Full time

Job summary

Join Ignition from Aptean as a Senior Market Manager for Product & Growth Marketing, focusing on healthcare solutions. This role requires developing impactful marketing strategies, engaging in product launches, and navigating the Canadian healthcare landscape to enhance technology's impact on healthcare delivery.

Qualifications

• At least 5 years of experience in B2B marketing, focused on public/private payor market.
• Knowledge of Canadian healthcare environment.
• Proven track record in product marketing and go to market strategy.

Responsibilities

• Develop marketing strategies targeting B2B public and private sector clients.
• Manage integrated marketing campaigns to drive market awareness.
• Build relationships with product and sales for cohesive marketing approach.

Skills

B2B Marketing

Analytical Abilities

Presentation Skills

Communication Skills

Project Management

Education

Post-secondary degree in relevant field

Job description

Senior Market Manager - Product & Growth Marketing, Payor & Provider Solutions

Join to apply for the Senior Market Manager - Product & Growth Marketing, Payor & Provider Solutions role at Ignition from Aptean

Senior Market Manager - Product & Growth Marketing, Payor & Provider Solutions

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Join to apply for the Senior Market Manager - Product & Growth Marketing, Payor & Provider Solutions role at Ignition from Aptean

Description

As a leading Canadian provider of health technology for Payors and Providers (Payviders), TELUS Health continuously strives to increase value creation, enable interoperability and positively impact health outcomes through our solutions. Our market-leading portfolio extends across the health value chain with robust, backend technology agnostically powering claims adjudication, electronic medical records (EMR) and pharmacy management solutions (PMS) connecting payors, providers and patients.

Description

As a leading Canadian provider of health technology for Payors and Providers (Payviders), TELUS Health continuously strives to increase value creation, enable interoperability and positively impact health outcomes through our solutions. Our market-leading portfolio extends across the health value chain with robust, backend technology agnostically powering claims adjudication, electronic medical records (EMR) and pharmacy management solutions (PMS) connecting payors, providers and patients.

Our Team And What We’ll Accomplish Together

Help bring TELUS Health’s best-in-class technology solutions into the hands of healthcare professionals as we work together to improve care for Canadians.

The TELUS Health Payor Marketing team supports technology enabling solutions across the public and private healthcare payor markets. Our suite of solutions include claim processing and adjudication platforms for drug, dental and extended health benefit claims, benefits selection, digital citizen / member navigation platforms and custom solutions for large complex deals. As the Senior Market manager, you will develop and execute comprehensive marketing strategies targeting both private and public sector B2B customers, managing integrated marketing campaigns, and driving market awareness for our healthcare solutions portfolio.

Our team is made up of passionate marketing professionals who believe they can make a difference in the lives of our customers. If you believe technology has an important impact on transforming healthcare for all Canadians, thrive in dynamic and evolving environments and are comfortable with managing complex and strategic marketing portfolios, then this is the role for you.

What You’ll Do

• Develop impactful value proposition and messaging playbook to effectively position TELUS Health solutions to public and private sector clients
• Create and executive comprehensive go-to-market plans for new, emerging product lines to enable a successful launch
• Build strong relationships and interlock with product and sales to ensure cohesive approach to market communications surrounding complex solutions and high profile partnership initiatives
• Become marketing subject matter expert in the area of data interoperability and digital front door to inform effective go-to-market strategy
• Enhance product marketing and go to market approach for our health benefits management portfolio of products
• Develop lead gen strategy for large enterprise clients, leveraging account based marketing best practices
• Be prepared for out-of-the-box thinking and trialling different approaches to determine the optimal methods to foster collaboration and drive growth

Qualifications

What you bring

• Post-secondary degree in relevant field and at least 5 years of experience in B2B marketing, with a focus on the public and private payor market
• Knowledge of Canadian healthcare environment and current TELUS assets and teams
• Proven track record in product marketing and go to market strategy
• Excellent presentation and written communication skills
• Deeply curious with exceptional analytical abilities and understand the importance of using data to make informed decisions and ensure ROI
• Strong initiative to naturally drive and collaborate on projects from start to finish in a strategic manner, with the ability to coordinate multiple projects and initiatives at once
• A growth mindset and feel highly comfortable operating in a fast-moving environment, facilitating cross-functional teams to bring marketing initiatives and campaigns to life

Great-to-haves

• Bilingual in English and French - with strong knowledge of the Quebec market
• Entrepreneurial spirit which will drive passionate ownership and responsibility for the business
• Tenacity, resilience, and leadership that enables you to organize and lead initiatives, overcome challenges, and build solutions
• Ability to navigate ambiguous and complex business challenges to find optimal solutions
• Self-aware with the ability to give, take, and act on, feedback and boundary setting in a positive way

Who is TELUS?

We’re a people-focused, customer-first, purpose-driven team who work together every day to innovate and do good. Together we are making the future friendly by improving lives through our technology solutions, living a culture of innovation by solving complex problems and creating remarkable human outcomes in an increasingly digital world.

As a valued member of our team, we are committed to providing opportunities that ignite your personal potential, leverage your unique skills and ambitions, and support where you want to go next. For more information on career development, speak to your leader and visit the Career Development site. If you think this role is the right one to evolve your journey at TELUS - apply online today

Advanced knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Sales and Business Development

Software Development

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