Senior Manager, Marketing Communications & Growth Automation

Mitsubishi Corporation; Mississauga; On-site; CAD 110,000 - 150,000; Full time

Job summary

Mitsubishi Motors Sales of Canada, Inc. seeks a Senior Manager, Marketing Communications & Growth Automation to lead strategic marketing and cross-functional execution across brand, performance marketing, growth initiatives, and automation.

You will align internal teams, dealers and external partners to deliver impact. The role focuses on optimizing the digital consumer journey, personalizing experiences, and driving dealership sales growth through data-driven insights and scalable processes.

Qualifications

• 7+ years direct responsibility in marketing, advertising, or agency, preferably automotive.
• Proven track record in digital advertising, strategic development, dealer operations and advertising, CRM, website management and data management.

Responsibilities

• Brand & Communication Strategy: develop end-to-end integrated strategies with agency partners across channels to achieve brand KPIs
• Maintain brand standards and governance for creative development with global brand direction
• Align brand assets with distributors for sponsorships, influencer initiatives and collaborations
• Lead strategic direction for consumer-facing web properties with ongoing optimization
• Drive personalization, A/B testing, CRO, and analytics to inform roadmaps
• Define and manage the marketing technology stack to ensure data integration and attribution

Skills

Marketing & advertising experience

CRM

Data-driven insights

A/B testing

SEO/SEM

Web analytics

Education

MBA in marketing or business administration

Tools

CRM systems

DAM platform

Marketing technology stack

Job description

Senior Manager, Marketing Communications & Growth Automation

Job Description

Posted Wednesday, July 29, 2026 at 4:00 AM

Mitsubishi Motor Sales of Canada, Inc. is an equal opportunity employer fostering an inclusive, accessible environment. We are committed to building an environment where all employees and customers feel valued, respected, and supported. Mitsubishi Motor Sales of Canada, Inc. will support applicants requiring accommodation during the recruitment process.

All employees are required to espouse MMSCAN’s company values, MMC WAY, and conduct themselves accordingly:

• Think of Our Customers First; Strengthen Trust
• Welcome All Facts; Share Difficult News First
• Conduct and Challenge Yourself Professionally
• and Respect All; Work as Part of a Broader Team

Use of Artificial Intelligence

(AI)MMSCAN does not utilize AI to review or assess applicants. All screening is conducted internally by a member of the HR team and/or the hiring manager.

PURPOSE

The Senior Manager, Marketing Communications & Growth leads the strategic development and cross-functional execution and performance of our marketing ecosystem. There are three core pillars of focus:

• Brand & performance marketing
• Growth and automation

This role serves as the central engine of the marketing department, transforming business priorities across internal partners, dealers and external partners to deliver outcome-driven programs that strengthen brand awareness, optimize the digital website and drive dealership sales growth through scalable processes and data-driven insights.

This position reports to the Director, Marketing.

RESPONSIBILITIES

1. Brand & Communication Strategy

• Develop end-to-end integrated communication strategies with the agency partners across all channels to achieve brand KPIs, business goals and customer loyalty.
• Maintain the integrity of brand standards by establishing governance guidelines and overseeing all brand creative development with global brand direction.
• Work in partnership with MMC and other distributors to ensure alignment of brand assets shaping sponsorships, influencer initiatives and brand collaborations that strengthen awareness and audience engagement.
• Lead the strategic direction for all consumer-facing web properties (CWS), ensuring a frictionless, cohesive digital experience with continuous optimization for improved engagement.
• Drive personalization initiatives, A/B testing programs, and CRO strategies to deliver seamless, conversion-focused journeys.
• Utilize performance analytics, search optimization (SEO/SEM), and UX insights to inform roadmap decisions.

3. Marketing Operations & Martech

• Define and manage the marketing technology stack (media, social, analytics, and CRM) to ensure seamless data integration and attribution.
• Establish scalable standard operating procedures (SOPs) to drive efficiency between internal teams and external agency partners.
• Ensure full compliance with data privacy regulations (e.g., CASL) and legal standards for all advertising materials.
• Oversee the Dealer Digital Advertising Program and Tier 2/3 retail campaigns to drive footfall and leads to dealerships.
• Manage the digital asset management (DAM) platform to provide dealers with relevant, high-quality creative assets.
• Responsible for the management and monthly reconciliation of annual budgets
• Analyze market data and campaign results (traffic, conversion rates, brand health) to shape future strategies and report KPIs to executive stakeholders.

REQUIREMENTS

• 7+ years direct responsibility in marketing, advertising, or agency, preferably focused in automotive.
• MBA degree in marketing or business administration preferable
• Proven track record in digital advertising, strategic development, dealer operations and advertising, CRM, website management and data management.