Senior Marketing Director: Digital-First Growth & Brand

Mitsubishi Motor Sales of Canada, Inc.; Mississauga; Vor Ort; CAD 120.000 - 180.000; Vollzeit

Zusammenfassung

Mitsubishi Motor Sales of Canada, Inc. is seeking a Director of Marketing to lead all tiers of marketing communication, CRM, PR, and market research.

You will drive a data-driven, digital-first marketing approach, partnering with agencies to optimize campaigns and dealer engagement to boost retail sales. Reporting to the President & CEO, you will be part of the leadership team, shaping brand strategy, go-to-market plans, and performance marketing across Canada.

Qualifikationen

• 10+ years direct responsibility in marketing, advertising, or agency.
• Proven track record in Automotive National Communications, Strategic development, dealer advertising, CRM, Database Management and Online Management.
• 15% travel, including domestic and international travel, to support business operations.

Aufgaben

• Lead development and execution of a comprehensive marketing strategy aligned to business objectives and revenue goals.
• Member of the corporate leadership team, contributing to departmental planning and decision-making.
• Lead strategic agency relationships to develop and implement marketing programs that drive retail sales, dealer traffic, strengthen brand awareness, and support customer acquisition objectives.
• Mentor a team of marketing professionals, providing guidance to grow the team’s capabilities and achieve departmental and development goals.
• Provide coaching and mentoring support using performance management practices that encourage contribution and growth.
• Oversee the planning and execution of marketing campaigns across channels, including digital and traditional mediums.
• Lead CRM strategy, content strategy, and go-to-market launches for new vehicle introductions and major product enhancements.
• Drive marketing ROI measurement, analytics, and dealer collaboration to grow retail sales and customer loyalty.

Kenntnisse

Strategic marketing

Leadership & mentorship

CRM & data-driven marketing

Ausbildung

MBA in marketing or business administration

Jobbeschreibung

Mitsubishi Motor Sales of Canada, Inc. is seeking a Director of Marketing to lead all tiers of marketing communication, CRM, PR, and market research.

You will drive a data-driven, digital-first marketing approach, partnering with agencies to optimize campaigns and dealer engagement to boost retail sales. Reporting to the President & CEO, you will be part of the leadership team, shaping brand strategy, go-to-market plans, and performance marketing across Canada.