Senior Manager, Marketing

Puresource Natural Products Distributor - A NOW Health Group Company; Guelph; On-site; CAD 113,400 - 138,600; Full time

Job summary

Puresource Natural Products Distributor - A NOW Health Group Company seeks a Senior Manager, Marketing in Guelph, Ontario. This role is vital, overseeing marketing for Puresource's brands and third-party partners. The successful candidate will manage brand communications, product launches, and collaborate across departments.

Applicants should have post-secondary education in Marketing or Business, 5+ years of managerial experience, and strong strategic thinking skills. The company promotes a supportive, ethical work environment and offers a competitive salary.

Qualifications

• 5+ years of managerial experience.
• Experience in food or natural health products sector preferred.
• Ability to interpret scientific information related to natural health and nutrition.

Responsibilities

• Facilitate collaboration between marketing, sales, operations, and management.
• Create and manage strategic brand plans for profitable growth.
• Oversee new product launches in collaboration with sales.

Skills

Strategic thinking

Excellent communication skills

Self-starter

Computer Skills (MS Excel, Word, Outlook, PowerPoint)

Education

Post-secondary education in Marketing, Business or related field

Job description

Existing Vacancy

This job posting is for an existing vacancy.

Job Title

Senior Manager, Marketing

Pay

Starting rate - $126,000 per annum

Scope for the position

• The Sr. Manager, Marketing is the lead marketing role within the company, accountable for driving growth within Puresource’s own brands sold to the retail channel, supporting our third party brand partners, and delivering on our corporate brand marketing initiatives.
• This individual is responsible for planning and overseeing the execution of the innovation pipeline, new product process, brand communications, trade marketing, and pricing for the company’s own brands.
• This role oversees multiple sub-departments including Creative Services, Category Management, Product & Brand Management.

Duties and Responsibilities

• Facilitate collaboration between marketing, sales, operations and management
• Aligning with corporate strategy, create and manage strategic brand plans to drive profitable growth within the company’s portfolio of brands; and strategic trade marketing plans and communications plans for corporate and distributed brands
• In collaboration with sales, oversee the planning and management of all new product launches
• Work closely with our U.S.-based parent company on new product selection and coordination for the NOW brand in Canada
• Work with leadership to set and maintain pricing strategies and profitability targets
• Supervise and support marketing activities and staff in these core areas:
  • Brand Marketing and Communications
  • Product Management
  • Product Education and Training
• With high ethics and servant leadership, support an environment of empowerment for team and colleagues with the resources, tools and support they need to anticipate and exceed expectations
• Create and own department budgets

Required qualifications, education, experience, training, skills, background, certifications

• Post-secondary education in Marketing, Business or related field from an accredited institution
• Experience in the food or natural health products (NHP) sector preferred
• 5+ years of managerial experience
• Strategic thinker, highly organized, self-starter, excellent communication skills, servant leader
• Ability to interpret and understand scientific information pertaining to natural health and nutrition products and the statutes pertaining to the sale of NHP, Foods, Cosmetics and Consumer Goods in Canada
• Computer Skills (MS Excel, Word, Outlook, PowerPoint)
• Occasional overnight travel; Valid passport as travel outside of Canada may be required

Puresource complies with applicable human rights legislation and provides accommodation during the recruitment process where required by law. Applicants requiring accommodation may contact Human Resources at [e-mail] during the requirement process.