Assistant E-Commerce Business Manager

Nature's Way Canada; Dartmouth; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Competitive pay and paid time off

Excellent health and dental benefits

Company RRSP matching program

Employee Discount Program

Formal Educational Assistance

Employee Recognition Programs

Job summary

Nature's Way Canada is seeking an Assistant E-Commerce Business Manager to support online business growth. This hybrid or remote role focuses on strategic sales, data analysis, and content management. Ideal candidates have experience in ecommerce and digital marketing, excellent analytical skills, and the ability to thrive in a team environment.

Competitive salary between CAD $70,000 and $80,000, along with benefits including health care and RRSP matching, make this an enticing opportunity.

Qualifications

• Experience in ecommerce sales and/or digital marketing with a track record of delivering results.
• Strong understanding of web analytic software and experience in tracking success.
• Ability to work under pressure and respond to ad hoc requests.

Responsibilities

• Develop and implement strategic sales plans.
• Assist in sales forecasting and monitor inventory levels.
• Lead and report on ecommerce paid media strategies.

Skills

Ecommerce sales

Digital marketing

Analytical skills

Team collaboration

Web analytics

Education

University degree in business or marketing

Tools

Excel

PowerPoint

Job description

Job Title: Assistant E-Commerce Business Manager

Location: Hybrid (Dartmouth) or remote within Canada

Contract Type: Full-time, permanent

Salary Range: CAD $70,000 - $80,000

Department: Marketing

Reports To: E-Commerce Business Manager

About Us

At Nature’s Way, our purpose is simple yet powerful: it’s in our nature to help people live healthier. We are guided by values that shape everything we do, being trustworthy through honesty, transparency, and respect; being resourceful by thinking outside the box and finding creative solutions; and being responsible by caring for each other, our community, and the environment. Our purpose and values guide how we deliver high‑quality natural health products that support healthier lives for people in Canada and around the world.

Nature’s Way Canada has been recognized as one of Atlantic Canada’s and Nova Scotia’s Top Employers for 2026, making it a great place to work. As a certified B Corp, we balance profit with purpose by meeting high standards for social and environmental impact, transparency, and accountability. We are committed to creating positive outcomes for our people, communities, and the planet.

Join us and be part of a team that truly makes a difference.

Position Overview

As Assistant Ecommerce Business Manager, you will support driving the strategic growth of our online business. Reporting to the Ecommerce Business Manager, you will contribute to forecasting, data analysis, content strategy, paid media campaign execution and optimization while overseeing day‑to‑day ecommerce operations for our direct‑to‑consumer website and Pure Play Ecommerce customers. The position works closely with our agency and website development partners to execute the ecommerce strategies and tactics to reach our sales objectives across the platforms.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Strategic Sales & Forecasting

• Develop and implement strategic sales plans for assigned customer accounts to achieve revenue, margin, and expense targets.
• Assist in sales forecasting, working with the Planning & Insights team to seek greater accuracy. Monitor inventory levels to ensure in‑stock position meets consumer demand.
• P&L assessment and analysis of customer performance and create actions for improvement.
• Plan, execute and optimize promotional campaigns and trade marketing activities, including major e‑commerce events (e.g. New Year New You, Prime Day, Black Friday/T‑12). Report and analyze promotional effectiveness.
• Compile and analyze sales performance trends and trade marketing performance; identify opportunities and threats and report back to the business with recommendations on how to address them.
• Plan and execute the launch of new product innovations on ecommerce sites.
• Coordinate all elements of Ratings and Review programs including packaging, labelling, set up and shipping to the fulfillment houses for various review programs.

Content & Advertising

• In collaboration with the Digital team and Agency partners, lead, advise and report on the strategy and execution of ecommerce paid media, including Amazon Advertising budget on PPC + DSP.
• Lead the development and ongoing optimization of all ecommerce content including storefronts, titles, descriptions, images and videos. Liaise with Brand team, Digital Marketing team, and design agencies for development. Optimize content based on consumer conversion data, brand strategy, customer reviews, customer feedback, etc.
• Perform day‑to‑day operational tasks including item maintenance and optimizing strategies, in collaboration with key stakeholders and agency partners.
• Oversee the day‑to‑day management of the Nature’s Way Canada website, including:
• Pricing & Promotional planning and implementation.
• Content management.
• Sales data insights and actions.
• Marketing support.
• Liaise with eStore Web Developer and IT as needed to manage website development updates and day‑to‑day maintenance.
• Analyze site performance to identify opportunities to further enhance eStore performance.
• Monitor listing status on eCommerce key accounts & Nature’s Way Canada’s website, to ensure listings are live and follow NWC standard for content quality, integrity and completeness.

Data Analysis

• Analyze data to support recommendations to maximize sales in the Etail channel.
• Research and recommend product optimization using expertise of keyword research, digital marketing, and SEO with objective to drive conversion and sell‑through.
• Data analysis on competitive products and competitors to adjust category strategy based on assessment of the competitive landscape and emerging online trends.
• Assist and provide ad hoc reporting including assessment of chargebacks and vendor fees to inform strategic decisions.

Travel

• Some travel may be required, both nationally and internationally.

Environmental And Social Responsibility

• Support with the development, implementation and monitoring of the organization’s environmental and social goals as they relate to your team. This includes establishing your team’s performance metrics in alignment with the organization’s sustainability strategy.
• Identify opportunities for innovation or continuous improvement to enhance the organization’s sustainability goals (such as waste reduction/ diversion, circularity/ plastic reduction, emissions reduction, sustainable procurement, local sourcing, etc.).
• Foster a culture of sustainability within the organization by encouraging your team’s participation in sustainability initiatives and committees (such as volunteering at community events, Sustainability Committee/ DEI Committee participation, 1% for the Planet employee nomination contest, etc.).

Note

The statements herein are intended to describe the general nature and level of work being performed by Associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Required Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Candidate must have experience in ecommerce sales and/or digital marketing with track record of delivering results.
• Strong understanding of web analytic software with experience in tracking/analyzing the success of a site.
• Must be an analytical thinker, capable of driving metrics and benchmarks to ensure continuous improvement through process and results.
• Advanced experience in Excel and PowerPoint.
• Excellent written, verbal, and interpersonal communication skills
• Effective at multi‑tasking and organizational skills.
• Ability to work under pressure and respond to a variety of ad hoc requests.
• Ability to work in a team environment and welcome collaboration and feedback from other team members.
• Demonstrate ability to develop and track strategic metrics to measure effectiveness and impact.

Education & Experience

• Completion of a university degree with business or marketing focus and/or equivalent combination of education and experience.
• 2+ years ecommerce or digital marketing experience.
• Strong knowledge and experience in ecommerce merchandising, promotions, SEO, paid search, and digital marketing.
• Excellent relationship‑building skills (internally and externally).
• Strong analytical skills, problem solving, and detail focused.

What We Offer

It is Nature’s Way Canada’s philosophy to inspire and promote a physically and emotionally healthy workforce. To enhance the health of every employee and their families, we've created an environment to foster our philosophy. All eligible employees receive:

• Competitive pay and paid time off
• Excellent health and dental benefits
• Company RRSP matching program
• Comprehensive Wellness initiatives to promote a healthy lifestyle
• You Belong perk for those planting roots in Canada
• Employee Discount Program on all Nature’s Way Canada products
• Formal Educational Assistance
• Employee Recognition Programs

How to Apply

For any questions or additional information about this position, you may contact [e-mail] referencing the competition number NWC2615.

This posting will close on June 22, 2026. We thank all applicants for their interest. We will contact those applicants chosen for an interview.

At Nature’s Way Canada, we are committed to helping people live healthy lives. This commitment starts from within - with our vision to create a happy and healthy workforce that is diverse and where every employee feels inspired, included, with a sense of belonging and valued every day. The communities that we serve are vibrant, unique, and rich with diversity and we strive to reflect this within our team. Nature’s Way Canada is proud to be an equal opportunity employer, and all qualified candidates will be carefully considered – regardless of race, gender and gender identity, sexual orientation, national origin, disability, or any other characteristic. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.