Senior Manager, Digital Growth & Experience

Economical; Toronto; Hybrid; CAD 107,000 - 157,000; Full time

Benefits offered by this job

Share ownership

Incentive plans

RRSP contributions

Tuition support

Volunteer days

Wellness programs

Job summary

Definity is seeking a Senior Manager, Digital Experience and Growth in Toronto to lead our web publishing, CRO, and paid acquisition programs across the digital footprint. You will drive site governance, brand integrity, and high-value broker and customer journeys with a data-driven approach.

You will build and scale a high-performing team, partner with Technology and marketing stakeholders, manage external agencies, and oversee the digital growth budget to maximize ROI.

Qualifications

• 8–10 years in digital marketing and web operations with at least 4 years managing CMS, publishing workflows, paid media or CRO.

Responsibilities

• Oversee day-to-day maintenance, content updates, and publishing on public websites.
• Define CMS roadmap; ensure site reliability and regulatory compliance across assets.
• Design and scale B2B paid digital acquisition programs and lead generation strategies.
• Lead SEM, paid social, display, and programmatic campaigns to maximize growth.
• Build roadmap for UX optimization and CRO; implement testing to reduce friction.
• Lead, coach, and develop a high-performing digital team; manage external agencies.
• Oversee the digital growth budget and ROI-based reallocation of funds.

Skills

Digital marketing leadership

CMS management

B2B paid media

Cross-functional collaboration

Data analytics (GA4)

UX & CRO strategy

Stakeholder management

Leadership coaching

Education

Bachelor's degree in Marketing, Business Administration, Computer Science, or related field

Tools

Adobe Experience Manager

Google Ads

LinkedIn Campaign Manager

Job description

Definity is seeking a Senior Manager, Digital Experience and Growth in Toronto to lead our web publishing, CRO, and paid acquisition programs across the digital footprint. You will drive site governance, brand integrity, and high-value broker and customer journeys with a data-driven approach.

You will build and scale a high-performing team, partner with Technology and marketing stakeholders, manage external agencies, and oversee the digital growth budget to maximize ROI.