Senior Digital Commerce Lead: Growth & Strategy

Procter & Gamble; Toronto; On-site; CAD 128,000 - 160,000; Full time

Job summary

Procter & Gamble is seeking a Senior Digital Commercial Manager to lead digital commerce initiatives in Toronto, driving strategy across the full funnel, collaborating with media teams and retailer partners to accelerate growth. You will shape priorities, enable capabilities, and pilot new platforms to scale successful programs.

The role emphasizes data-driven decision making, cross-functional leadership, and a hands-on approach to evolving digital channels within a dynamic consumer goods

Qualifications

• Experience: 5+ years of relevant digital commerce experience in CPG, on an eCommerce retail platform, or at an agency is required.
• Media Knowledge: Fundamental working knowledge of media across Build, Remind and Buy, and an understanding of media performance KPIs.
• Retail Media & Digital Retailer Savvy: Experience developing digital growth strategies across retailer media networks and customer digital ecosystems. Understands how retailer media can support lower-funnel conversion while also flexing into mid- and upper-funnel awareness or consideration tactics when appropriate.
• Advertising to Commerce Strategy: Ability to develop and implement effective Advertising to Commerce strategies that align with overall business objectives.
• Data Fluency: Strong analytical thinking and attention to detail. Can connect the dots across eContent, search, retailer media, web analytics and customer insights. Experience with retail media dashboards, Google Ads, Pacvue, Amazon Ads, SEMrush or equivalent platforms preferred.
• Strategic Thinking & Leadership: Track record of forward-thinking, strategic and courageous leadership, with the ability to set a vision, plan, lead, innovate and execute with excellence.
• Learning Agility & Growth Mindset: Comfortable operating in an evolving business environment, learning new platforms and capabilities, and helping shape new ways of working as digital commerce continues to evolve.
• Executional Excellence: Operational discipline with the ability to prioritize and manage multiple complex workstreams in a fast-paced environment.
• eContent Expertise: Demonstrated experience optimizing product content for digital retail. Understands how eContent drives conversion, organic search rank, digital shelf share and downstream sales outcomes. Familiar with content management and syndication systems.

Responsibilities

• Full-Funnel Digital Strategy: Shape digital commerce priorities across the full marketing funnel, including awareness, consideration, and conversion in collaboration with media teams.
• Customer & Channel Digital Growth: Partner with customer teams, retailer partners, distributor partners, and internal stakeholders to identify and recommend digital growth opportunities across priority customers and channels.
• Digital Commerce Strategic Leadership: Lead digital growth initiatives that may include eContent, digital shelf, paid search, retailer search, retailer media, social, email, digital merchandising, and other customer-facing digital tactics.
• Performance Measurement & Optimization: Uses real time data, advanced analytics, and cross functional partnership to drive profitable growth and best in class digital execution.
• Digital Enablement & Capability Building: Create scalable guidance, tools, best practices, and recommendations that help customer teams and internal partners better understand and activate digital opportunities.
• Test & Learn Leadership: Identify emerging digital opportunities, pilot new platforms, technologies, retailer capabilities, and measurement approaches to accelerate business growth.
• People Management: Manage a direct report, setting direction, providing coaching & guidance, and developing skills and capabilities in line with core Manager of Others responsibilities.

Skills

Digital commerce

Media knowledge

Retail media

Advertising to Commerce

Data fluency

Strategic thinking

Learning agility

Execution excellence

eContent

Tools

Google Ads

Pacvue

Amazon Ads

SEMrush

Job description

Procter & Gamble is seeking a Senior Digital Commercial Manager to lead digital commerce initiatives in Toronto, driving strategy across the full funnel, collaborating with media teams and retailer partners to accelerate growth. You will shape priorities, enable capabilities, and pilot new platforms to scale successful programs.

The role emphasizes data-driven decision making, cross-functional leadership, and a hands-on approach to evolving digital channels within a dynamic consumer goods