Senior Manager, Customer Marketing

Give and Go Prepared Foods; Toronto; On-site; CAD 95,000 - 130,000; Full time

Benefits offered by this job

Diversity & culture focus

Learning and growth

Job summary

Give and Go Prepared Foods seeks a senior marketing leader to own category planning and execution across the product lifecycle, driving profitable growth through innovation and market insight.

You will lead cross-functional teams, oversee costing, packaging, and readiness, and translate consumer and customer insights into multi-year growth strategies. Strong leadership and project management are essential for success.

Qualifications

• University diploma in Marketing, Business, or related field.
• 7-10 years' experience in a CPG marketing role.
• Outstanding people management and team leadership skills.
• Strong project management skills with the ability to manage multiple priorities, solve problems, and deliver results.

Responsibilities

• Lead the end-to-end innovation process from opportunity identification through launch approval.
• Oversee product costing, packaging, sensory evaluations, and production readiness.
• Collaborate across Category Marketing and Customer Marketing to share best practices.
• Develop and execute multi-year customer strategy aligning insights to growth.

Skills

Leadership

Project management

Marketing strategy

Communication

Education

University diploma in Marketing, Business, or related field

Tools

Microsoft Office

Excel

Job description

Job Overview

Responsible for ownership of category planning and execution throughout the Product Lifecycle and the growth of the base business by bringing profitable innovation to the market.

Responsible for ownership of category planning and execution throughout the Product Lifecycle and the growth of the base business by bringing profitable innovation to the market.

Key Responsibilities

• Lead the end-to-end innovation process, from opportunity identification and business/ line review development through commercialization oversight and launch approval.
• Oversee product costing, specifications, packaging, sensory evaluations, and production readiness to ensure commercially successful and scalable innovation.
• Continuously challenge cross-functional teams to leverage market trends, consumer insights, and customers' needs to deliver differentiated, leading-edge innovations.
• Foster collaboration across Category Marketing and Customer Marketing teams by sharing best practices, building knowledge-sharing processes, and driving continuous improvement.
• Develop and execute multi-year customer strategy by translating consumer, customer, and category insights into growth opportunities that deliver long-term business objectives.
• Align cross-functional teams and senior stakeholders around strategic priorities to deliver annual sales objectives and long-term growth targets.
• Regularly analyze customer performance within Give & Go, assessing wins, losses, key business drivers, risks, and opportunities to provide insight-led recommendations that improve business outcomes.
• Drive disciplined project execution by establishing clear priorities, ensuring accountability, and delivering strategic initiatives and business reviews on time.
• People Leadership, Talent Development & Culture
• Actively live and role model our Leadership competencies by holding self and function (including all direct report leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
• Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues and performance calibration, and engaging in corrective action when required.
• Participate in and develop succession plans adhering to the MDLZ STR process.
• Ensure completion of function compliance training.
• Make recommendations for staff merit and bonus targets (where applicable).
• Ensure an engaged workforce through strategic workforce planning and creation/execution of Employee Survey action plans.

Recipe For Success

• Completion of a university diploma in Marketing, Business, or a related field.
• 7-10 years' experience in a CPG marketing role.
• Outstanding people management and team leadership skills.
• Strong situational leadership skills with the ability to adapt to changing business needs.
• Strong project management skills with the ability to manage multiple priorities, solve problems, and deliver results.
• Experience developing marketing and sales materials, including brochures, sell sheets, website and social media content, and presentations.
• Advanced proficiency in Microsoft Office, with strong expertise in Excel.
• Strong sense of urgency and responsiveness when supporting internal stakeholders and external partners, including suppliers, agencies, and customers.
• Excellent interpersonal, presentation, and communication skills, both verbal and written.
• Exceptional organizational and time management skills, with the ability to meet tight deadlines.
• Self-motivated and proactive, with the ability to identify opportunities, develop solutions, and drive initiatives forward.
• Proven ability to work effectively both independently and collaboratively in a team environment.

What We Can Offer

• As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
• Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.