Manager, Category Insight

Give and Go Prepared Foods; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Give & Go Prepared Foods is seeking a seasoned market research professional to uncover insights that shape marketing strategies and support business objectives. You will translate data into actionable recommendations, monitor market trends, and guide stakeholder collaborations across functions.

The role emphasizes strong analytical capabilities, communication skills, and the ability to distill complex information for decision-making in a fast-paced consumer goods environment.

Qualifications

• Completion of a university degree in business and/or marketing.
• Minimum 5 years’ experience in market research or a related analytics field.
• Strong analytical market research and trend analysis capabilities.
• Ability to distil complex information into actionable recommendations.
• Experience collaborating with diverse groups in multiple locations.
• Excellent written and verbal communication, problem-solving and risk assessment.
• Expert-level MS Office skills (Word, Excel, Outlook, PowerPoint).
• Ability to work independently and in a team environment.

Responsibilities

• Collaborate with Category and Customer Marketing to translate insights into actionable strategies.
• Monitor general market trends impacting the business.
• Provide foresight into consumer trends to inform future market developments.
• Ensure brand strategy/activity is based on factual market understanding.
• Develop customized retailer presentations to support category reviews.
• Deliver consumer insights to drive product/program decisions.
• Lead the development of tools and communication vehicles to increase learning on trends and innovation.
• Drive the development and use of market insight throughout the business.
• Coach coworkers in discovery processes and tools that satisfy business objectives.
• Role-model leadership competencies and foster a positive work environment.

Skills

Market research experience

Analytical thinking

Trend analysis

Communication skills

MS Office proficiency

Independent & team work

Education

University degree in business or marketing

Tools

MS Office

Job description

Job Overview

Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.

Job Overview

Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.

Key Responsibilities

• Collaborate with Category and Customer Marketing (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
• Continually monitor and advise on general market trends impacting Give & Go’s business
• Provide foresight into consumer trends to help predict future market developments
• Ensure that brand strategy/activity is based on factual market understanding
• Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category and line reviews
• Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions
• Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation
• Drive the development and use of market insight throughout the business
• Coach coworkers in discovery processes and tools that satisfy business objectives
• Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.

Recipe For Success

• Completion of a university degree in business and/or marketing
• Minimum 5 years’ experience in market research or in a field that requires analysis of information
• Strong analytical market research and trend analysis
• Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
• Experience working with diverse groups in multiple locations
• Excellent written and verbal communication, analytical, problem-solving and risk assessment skills
• Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
• Ability to work independently and in a team environment

What We Can Offer

• As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
• Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.