Associate Manager, Marketing

Giveandgo; Canada; Hybrid; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Growth opportunities

Diversity and inclusive culture

Learning and development

Job summary

Give & Go Prepared Foods Corp. in Canada is seeking a Product Marketing professional to support tactical execution of marketing plans and new product initiatives. You will help develop campaigns, create marketing materials, and collaborate with sales and production to ensure quality and timely delivery.

The ideal candidate will have a college diploma in Marketing and at least 5 years in product marketing, with strong skills in creating brochures, sell sheets, websites, and social content.

Qualifications

• College diploma in Marketing, Business, or related field.
• Minimum 5 years’ experience in a Product Marketing role.
• Experience creating marketing materials (brochures, sell sheets, websites, social posts, presentations).
• Strong knowledge of Word, Excel, PowerPoint and Outlook.
• Ability to multi-task, prioritize and solve problems.
• Excellent communication and organizational skills.
• Ability to work independently and in a team.

Responsibilities

• Support and execute strategies to develop and commercialize new product lines.
• Identify target audiences and assess marketing strategies.
• Create product specifications and analyze sales and category reports.
• Assist in new product sensory tastings and production runs.
• Manage and analyze new product costing.
• Develop marketing materials for internal and external use.
• Create and review packaging, labels and artwork.
• Support management of product lines with marketing, sales and production.
• Maintain existing product lines and rationalize portfolios.
• Handle US and Canadian ECC NET maintenance for specified customers.
• Manage customer portals and purchase orders.
• Produce sales/category reports and update project status reports.

Skills

Marketing strategy

Communication

Project management

Team collaboration

Analytical thinking

Education

College diploma in Marketing

Tools

Word

Excel

PowerPoint

Outlook

Job description

Give & Go Prepared Foods Corp. is a proud member of the Mondelēz family. We are a leading and growing North American manufacturer of baked goods for over 30 years. If you're looking for a company that will provide you with opportunities for career growth and development, while working with an energetic team with deeply ingrained values of respect, direct and open communication, quality and accountability, we’d love to have you join our team. Our Consumer Brands: two-bite® brand, include two bite-brownies®, Kimberley's Bakeshoppe™, Mason St. Bakehouse™ and The Worthy Crumb Pastry Co™

Job Overview:

Responsible for providing general assistance to the Product Manager with the tactical execution of corporate and marketing plans, strategies, and projects. The role will assist in the improvement of an existing products marketing campaigns or developing new products fit for the company.

Key Responsibilities:

• Support and execute on key strategies to develop and commercialize new product lines.
• Help in identifying the target audience of a product and check the efficiency of the implemented product development and marketing strategies
• Creation of product specifications for new products and providing an analysis of sales and category reports
• Participation in new product sensory tastings and part of the plant trial team and first production runs where require.
• Management and analysis of new products costing
• Development of marketing materials for internal & external reference e.g. brochures, sell sheets, product photography, launch presentations, product manuals
• Creation and review of packaging, label design/copy and artworks
• Support key tasks involved in the management of product lines. Support marketing, sales and production; around key decisions, and ensuring that the quality and strengths of the product are not compromised
• Maintenance of existing product lines
• Support review and rationalization of product lines
• US and Canadian ECC NET Maintenance for specified customers (1WS and GS1)
• Manages customer specific portals
• Conducts purchase order submissions and record keeping
• Creation and analysis of sales and category reports and assist in the updating of internal project status reports

The Recipe for Success:

• Completion of a college diploma in Marketing, Business, or a related field
• Minimum 5 years’ experience in a Product Marketing role
• Requires experience creating marketing and selling materials (brochures, sell sheets, website and social media content, presentations)
• Strong working knowledge of Word, Excel, PowerPoint and Outlook
• Ability to multi-task, prioritize and problem solve
• Solid understanding of urgency in responding to internal (other departments) and external (suppliers, agencies, customers) partners
• Strong interpersonal skills with clear communications (verbal and written)
• Excellent organizational skills in order to meet tight deadlines
• A self-starter with the ability to identify projects, solutions
• Ability to work independently and in a team environment

What we can offer :

• It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part our growth and extraordinarily bright future.
• As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
• Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.

Give and Go is committed to providing equal employment opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation to participate in the recruitment process, please contact us at [e-mail], citing "AODA" in the subject line, along with your request and contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.