Senior Manager, Competitive Intelligence

soti; Mississauga; Hybrid; CAD 150,000 - 190,000; Full time

Job summary

SOTI is looking for a Senior Manager, Competitive Intelligence to lead the development and execution of a global CI program that helps the business anticipate market shifts, sharpen differentiation and make better product and go-to-market decisions.

Reporting to the VP, Product Marketing, this role will establish practical research standards, operating rhythms and insight cadences that turn complex competitive signals into clear, evidence-based action.

Qualifications

• 7+ years of relevant experience across competitive intelligence, product marketing, product strategy, corporate strategy, technical marketing, solutions/sales engineering or a related function in B2B enterprise software or SaaS.
• Demonstrated ownership of a competitive intelligence program or major CI workstream, including the ability to establish repeatable operating rhythms, research standards and stakehol

Responsibilities

• Lead the day-to-day competitive intelligence program, including priorities, research methodology, governance, stakeholder rhythms and recurring insight cadence, aligned with Product Marketing and business priorities.
• Build a rigorous view of priority competitors and adjacent market shifts, assessing product capabilities, technical architecture, pricing and packaging, positioning, partnerships, go-to-market motions and customer value.
• Translate competitive and market evidence into decision-ready recommendations for Product, Product Marketing and senior leaders, including implications for roadmap priorities, differentiation, positioning and commercial strategy.
• Own and continuously improve the win/loss intelligence program in partnership with Sales, Revenue Operations and Customer-facing teams, identifying repeatable drivers of wins, losses and competitive displacement.
• Create and govern high-value field enablement, including battlecards, competitive briefs, objection-handling guidance and strategic deal narratives, with clear standards for accuracy, freshness and usability.
• Partner with Sales Enablement to strengthen competitive readiness through onboarding, targeted training and recurring field programs, while providing prioritized support for strategically important opportunities.
• Establish an early-warning system for competitor launches, roadmap signals, pricing changes, partnerships, acquisitions, messaging shifts and emerging market entrants, separating material signals from noise.
• Develop scalable CI research methods, source standards, knowledge repositories and tooling that make validated competitive insight easy to access and reuse across the organization.
• Partner with Product Marketing and relevant analyst-relations stakeholders to incorporate external analyst perspectives and market narratives into SOTI's competitive point of view and strategic briefings.
• Manage, coach and develop a small team of competitive intelligence professionals, setting a high bar for analytical rigor, ethical research, intellectual honesty and high-quality communication.
• Measure the effectiveness of the CI program through adoption, insight quality, stakeholder usefulness, competitive readiness and evidence of influence on product and go-to-market decisions.

Skills

Competitive intelligence

Product marketing

Leadership

Strategic thinking

Job description

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title: Senior Manager, Competitive Intelligence

Location: Mississauga, ON (Head Office) .

Employment Type: Full-time, Permanent .

Work Model: Hybrid - In office on Monday, Wednesday and Friday.

Who We Are:

SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility. Thousands of companies around the world depend on us to secure, manage and support their mobile operations. SOTI's two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers. These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator - clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities.

Role Overview:

SOTI is looking for a Senior Manager, Competitive Intelligence to lead the development and execution of a global competitive intelligence program that helps the business anticipate market shifts, sharpen differentiation and make better product and go-to-market decisions. Reporting to the VP, Product Marketing, this role will establish practical research standards, operating rhythms and insight cadences that turn complex competitive signals into clear, evidence-based action.

This role will work at the intersection of Product Marketing, Product Management, Sales, Sales Enablement, Revenue Operations and senior leadership. The mandate goes beyond tracking competitors: it is to identify where SOTI can win, where the business is exposed, and what those insights mean for product priorities, positioning, sales execution and strategic choices.

This is a strategic, hands-on leadership role. You will manage and develop a small CI team while personally driving high-impact analyses, leadership briefings and cross-functional initiatives across SOTI's enterprise mobility, endpoint/device management and adjacent technology landscape.

What You'll Do:

• Lead the day-to-day competitive intelligence program, including priorities, research methodology, governance, stakeholder rhythms and recurring insight cadence, aligned with Product Marketing and business priorities.
• Build a rigorous view of priority competitors and adjacent market shifts, assessing product capabilities, technical architecture, pricing and packaging, positioning, partnerships, go-to-market motions and customer value.
• Translate competitive and market evidence into decision-ready recommendations for Product, Product Marketing and senior leaders, including implications for roadmap priorities, differentiation, positioning and commercial strategy.
• Own and continuously improve the win/loss intelligence program in partnership with Sales, Revenue Operations and Customer-facing teams, identifying repeatable drivers of wins, losses and competitive displacement.
• Create and govern high-value field enablement, including battlecards, competitive briefs, objection-handling guidance and strategic deal narratives, with clear standards for accuracy, freshness and usability.
• Partner with Sales Enablement to strengthen competitive readiness through onboarding, targeted training and recurring field programs, while providing prioritized support for strategically important opportunities.
• Establish an early-warning system for competitor launches, roadmap signals, pricing changes, partnerships, acquisitions, messaging shifts and emerging market entrants, separating material signals from noise.
• Develop scalable CI research methods, source standards, knowledge repositories and tooling that make validated competitive insight easy to access and reuse across the organization.
• Partner with Product Marketing and relevant analyst-relations stakeholders to incorporate external analyst perspectives and market narratives into SOTI's competitive point of view and strategic briefings.
• Manage, coach and develop a small team of competitive intelligence professionals, setting a high bar for analytical rigor, ethical research, intellectual honesty and high-quality communication.
• Measure the effectiveness of the CI program through adoption, insight quality, stakeholder usefulness, competitive readiness and evidence of influence on product and go-to-market decisions.

Experience You'll Bring:

Required Qualifications:

• 7+ years of relevant experience across competitive intelligence, product marketing, product strategy, corporate strategy, technical marketing, solutions/sales engineering or a related function in B2B enterprise software or SaaS.
• Demonstrated ownership of a competitive intelligence program or major CI workstream, including the ability to establish repeatable operating rhythms, research standards and stakehol