Product Marketing Manager

SOTI Inc; Mississauga; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

SOTI Inc. is seeking a Product Marketing Manager for Mississauga, ON (HQ) in a hybrid role. You will own product marketing for part of the SOTI One Platform, crafting stories that drive leads, adoption, and revenue while aligning with product management and sales teams.

You will collaborate across marketing, product, and sales to ensure consistent brand messaging and successful go-to-market efforts for SOTI Snap, SOTI Connect, and SOTI Identity.

Qualifications

• 2-4 years of B2B SaaS marketing experience.
• Understanding of the modern IT landscape.
• Experience with mobile device management, print management, IoT, or Low Code platforms is a plus.
• Experience working with technical product managers.
• Strong writing and editing skills.
• A portfolio of published writing is a bonus (e.g. blogs, eBooks, research reports).
• Outstanding communication and cross-group collaboration across multiple time zones and cultures.

Responsibilities

• Own product marketing for part of the SOTI One Platform.
• Draft compelling stories and content about SOTI products that drive high quality leads, feature adoption, and revenue growth.
• Act as the subject matter expert for all go-to-market activities surrounding your assigned product line.
• Support demand generation by writing and editing product-centric blogs, brochures, and web content.
• Work closely with Product Management on new feature development and align roadmap with market needs.

Skills

B2B SaaS

Writing & editing

Cross-functional collaboration

Time management

Job description

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title: Product Marketing Manager
Location: Mississauga, ON (HQ)
Employment Type: Full‑time
Work Model: Hybrid
Additional Information: This role does not offer visa sponsorship or relocation assistance.

Who We Are

SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility. Thousands of companies around the world depend on us to secure, manage and support their mobile operations. SOTI’s two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers. These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator — clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities.

What We’re Looking For

As a part of SOTI's ongoing evolution as a technology leader, we are expanding our Product Marketing function, aiming to improve product adoption, reach growth targets, support our partner network, and tell a compelling, cohesive story about our products. Reporting to the Senior Manager, Product Marketing, the new Product Marketing Manager will own the value proposition, positioning, and go-to-market strategy for SOTI Snap, SOTI Connect, and SOTI Identity. You will act as the connective tissue between Product Management, Sales, and Sales Enablement by translating technical capability into real, tangible value that will resonate with IT leaders, end users, and partners.

What’s in it for you?

The People

Our people are our most important resource. From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasises personal growth, continuous innovation, and fun.

The Growth

Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology

You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do

• Own product marketing for part of the SOTI One Platform.
• Draft compelling stories and content about SOTI products that drive high quality leads, new feature adoption, and revenue growth.
• Act as the subject matter aspect for all go-to-marketing activities surrounding your assigned product line.
• Support demand generation activities by writing and editing detailed product-centric blogs, brochures, and web content.
• Work closely with the Product Management Team on new feature development, ensuring that our product roadmap is centered on real market need and competitive displacement.
• Collaborate with Sales Engineering, Sales Enablement, Sales Development, and Sales to ensure that they have the tools and knowledge required to complete their duties effectively.
• Research and understand the needs of our buyers and partners.
• Ensure brand and messaging consistency for any client facing activities relating to your assigned product line.

Experience You’ll Bring

• 2-4 years of B2B SaaS experience in Product Marketing, growth marketing, partner marketing, or a related field.
• Basic to advanced understanding of the modern IT landscape.
• Experience in mobile device management, print management, IoT, or Low Code platforms considered an asset.
• Experience working with technical product managers.
• Excellent writing and editing skills with an eye for detail.
• A portfolio of published writing is a bonus (e.g. blogs, eBooks, research reports).
• Outstanding communication and cross-group collaboration skills with comfort working across multiple time zones and cultures.
• Strong time and project management skills with a proven ability to handle multiple competing priorities with ease.
• Experience executing projects across a cross-functional marketing team (graphic design, video, communication, product marketing, field marketing, website, and more).

Use of Artificial Intelligence in Hiring SOTI uses AI tools to support parts of our recruitment process, such as reviewing resumes, screening qualifications, and creating interview questions. These tools assist our team only-final hiring decisions are made by people, not automation.

For privacy-related questions, please contact [e-mail].

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA).

If you require accommodation during any stage of the recruitment process, please notify People & Culture at [e-mail].

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

SOTI is a proven innovator and industry leader for simplifying business mobility solutions by making them smarter, faster and more reliable. With SOTI’s innovative portfolio of solutions, organizations can trust SOTI to elevate and streamline their mobile operations, maximize their ROI and reduce device downtime. Globally, with over 17,000 customers, SOTI has proven itself to be the go-to mobile platform provider to manage, secure and support business-critical devices. With SOTI’s world-class support, enterprises can take mobility to endless possibilities.

For more information, visit soti.net.