Senior Manager, Competitive Intelligence

SOTI Inc; Mississauga; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

SOTI Inc is seeking a Senior Manager, Competitive Intelligence to lead a global CI program and influence product priorities and go‑to‑market decisions. The role sits at the nexus of Product Marketing, Product Management, Sales, and Revenue Operations, driving high‑impact analyses and cross‑functional initiatives.

Reporting to the VP, Product Marketing, you will manage a small CI team, establish research standards, and build scalable methods, battlecards, and field enablement to keep SOTI ahead

Qualifications

• 7+ years of experience in competitive intelligence, product marketing, or related fields.
• Proven ownership of CI program and ability to establish repeatable processes.
• Experience leading and coaching a small team of analysts.

Responsibilities

• Lead the day‑to‑day CI program, setting priorities, methodology, governance, and cadence.
• Develop a rigorous view of priority competitors and market shifts affecting product and GTM strategy.
• Translate evidence into actionable recommendations for Product, Marketing and executives.
• Own the win/loss program and collaborate with Sales and Revenue Operations to identify drivers of wins/losses.
• Create battlecards, briefings, and guidance to improve field readiness and deal execution.
• Establish an early‑warning system for competitor moves and market signals.
• Develop scalable CI research methods and knowledge repositories for organizational reuse.

Skills

Leadership

Cross-functional collaboration

Analytical thinking

Presentation skills

Decision making

Education

Bachelor's degree or equivalent practical experience

Advanced degree an asset

Tools

Klue

Crayon

Salesforce

Highspot

Seismic

Job description

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world. Job Title: Senior Manager, Competitive Intelligence Location: Mississauga, ON (Head Office). Employment Type: Full-time, Permanent. Work Model: Hybrid - In office on Monday, Wednesday and Friday.

Who We Are:

SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility. Thousands of companies around the world depend on us to secure, manage and support their mobile operations. SOTI's two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers. These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator - clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities.

Role Overview:

SOTI is looking for a Senior Manager, Competitive Intelligence to lead the development and execution of a global competitive intelligence program that helps the business anticipate market shifts, sharpen differentiation and make better product and go-to-market decisions. Reporting to the VP, Product Marketing, this role will establish practical research standards, operating rhythms and insight cadences that turn complex competitive signals into clear, evidence-based action. This role will work at the intersection of Product Marketing, Product Management, Sales, Sales Enablement, Revenue Operations and senior leadership. The mandate goes beyond tracking competitors: it is to identify where SOTI can win, where the business is exposed, and what those insights mean for product priorities, positioning, sales execution and strategic choices. This is a strategic, hands‑on leadership role. You will manage and develop a small CI team while personally driving high-impact analyses, leadership briefings and cross-functional initiatives across SOTI's enterprise mobility, endpoint/device management and adjacent technology landscape.

What You'll Do:

Lead the day‑to‑day competitive intelligence program, including priorities, research methodology, governance, stakeholder rhythms and recurring insight cadence, aligned with Product Marketing and business priorities. Build a rigorous view of priority competitors and adjacent market shifts, assessing product capabilities, technical architecture, pricing and packaging, positioning, partnerships, go‑to‑market motions and customer value. Translate competitive and market evidence into decision‑ready recommendations for Product, Product Marketing and senior leaders, including implications for roadmap priorities, differentiation, positioning and commercial strategy. Own and continuously improve the win/loss intelligence program in partnership with Sales, Revenue Operations and Customer‑facing teams, identifying repeatable drivers of wins, losses and competitive displacement. Create and govern high‑value field enablement, including battlecards, competitive briefs, objection‑handling guidance and strategic deal narratives, with clear standards for accuracy, freshness and usability. Partner with Sales Enablement to strengthen competitive readiness through onboarding, targeted training and recurring field programs, while providing prioritized support for strategically important opportunities. Establish an early‑warning system for competitor launches, roadmap signals, pricing changes, partnerships, acquisitions, messaging shifts and emerging market entrants, separating material signals from noise. Develop scalable CI research methods, source standards, knowledge repositories and tooling that make validated competitive insight easy to access and reuse across the organization. Partner with Product Marketing and relevant analyst‑relations stakeholders to incorporate external analyst perspectives and market narratives into SOTI's competitive point of view and strategic briefings. Manage, coach and develop a small team of competitive intelligence professionals, setting a high bar for analytical rigor, ethical research, intellectual honesty and high‑quality communication. Measure the effectiveness of the CI program through adoption, insight quality, stakeholder usefulness, competitive readiness and evidence of influence on product and go‑to‑market decisions.

Experience You'll Bring:

Required Qualifications:

• 7+ years of relevant experience across competitive intelligence, product marketing, product strategy, corporate strategy, technical marketing, solutions/sales engineering or a related function in B2B enterprise software or SaaS.
• Demonstrated ownership of a competitive intelligence program or major CI workstream, including the ability to establish repeatable operating rhythms, research standards and stakeholder processes.
• People‑leadership experience, including coaching and developing analysts or other strategic/technical professionals.
• Proven experience turning complex qualitative and quantitative market signals into clear recommendations for senior leaders and cross‑functional teams.
• Strong understanding of enterprise software buying and selling motions, with the technical curiosity to evaluate product capabilities, workflows, architecture and credible differentiation.
• Hands‑on experience with competitive positioning, sales enablement and win/loss or structured post‑deal analysis.
• Exceptional written, verbal and presentation skills, with the judgment and confidence to influence senior stakeholders through evidence rather than assertion.
• Strong cross‑functional partnership skills across Product, Product Marketing, Sales, Revenue Operations and customer‑facing teams.
• Commitment to ethical, legally compliant and transparent competitive research practices.

Preferred Qualifications:

• Experience in unified endpoint management (UEM), mobile device management (MDM), endpoint security, enterprise mobility, rugged/IoT device management, cloud platforms or an adjacent enterprise IT category.
• Experience with CI platforms such as Klue, Crayon or equivalent; sales/enablement platforms such as Salesforce, Highspot, Seismic or similar; and win/loss platforms or research vendors.
• Exposure to analyst relations and major technology analyst firms, with experience using analyst perspectives as one input into market and competitive strategy.
• Experience in product management, solutions engineering, strategy consulting or another role that builds strong technical and commercial judgment.
• Comfort using analytics and AI‑enabled research workflows to improve synthesis, trend analysis and knowledge management.
• Bachelor's degree or equivalent practical experience; advanced degree is an asset but not required.

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Use of Artificial Intelligence in Hiring

SOTI uses AI tools to support parts of our recruitment process, such as reviewing resumes, screening qualifications, and creating interview questions. These tools assist our team only‑final hiring decisions are made by people, not automation. For privacy‑related questions, please contact [e-mail]. We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at [e-mail]. Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

SOTI is a proven innovator and industry leader for simplifying business mobility solutions by making them smarter, faster and more reliable.

With SOTI's innovative portfolio of solutions, organizations can trust SOTI to elevate and streamline their mobile operations, maximize their ROI and reduce device downtime. Globally, with over 17,000 customers, SOTI has proven itself to be the go‑to mobile platform provider to manage, secure and support business‑critical devices. With SOTI's world‑class support, enterprises can take mobility to endless possibilities. For more information, visit soti.net.