Senior Manager, Acquisition Marketing, TMS

President’s Choice Bank; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Acquisition Marketing to shape the future of retail in Canada. This role offers a unique opportunity to lead impactful marketing strategies for a growing business within a national retail network. You will be responsible for overseeing marketing campaigns that leverage Canada's largest loyalty program, driving brand awareness and engagement. This position requires a dynamic leader with a strong background in marketing and telecommunications, ready to collaborate and innovate in a fast-paced environment. Join a company that values authenticity, trust, and community impact, and be part of a team that makes a difference.

Benefits

Flexible Working Hours

Comprehensive Training

Progressive Career Opportunities

Diversity and Inclusion Initiatives

Sustainability and Social Impact Programs

Qualifications

• 7-10 years in a marketing leadership role; telecommunications experience is an asset.
• Strong communication skills and ability to multitask in a fast-paced environment.

Responsibilities

• Oversee end-to-end marketing calendar for telco offerings.
• Lead TMS paid media strategy and execution across multiple channels.
• Build relationships with carriers and 3rd party suppliers for marketing initiatives.

Skills

Communication Skills

Leadership

Project Management

Marketing Strategy

Analytical Skills

Problem Solving

Multitasking

Education

Bachelor’s Business Degree

Tools

Digital Marketing Tools

Social Media Platforms

Email Marketing Software

Job description

Senior Manager, Acquisition Marketing, TMS page is loaded

Senior Manager, Acquisition Marketing, TMS

Apply locations 500 Lake Shore Blvd W, Toronto, ON time type Full time posted on Posted 3 Days Ago time left to apply End Date: April 30, 2025 (17 days left to apply) job requisition id R2000554524

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

*Our hybrid model requires this role to be in office 4 days a week with flexible working hours at our Bathurst/Lakeshore location.*

The Senior Manager, Acquisition Marketing, TMS oversees end-to-end strategy and execution of TMS & Prepaid acquisition marketing. The role is responsible for creating, building and delivering insight-based marketing campaigns for The Mobile Shop and PC Mobile to drive brand awareness, equity, engagement, and sales support.

This is an exciting opportunity to drive a strategically important and growing business within the Loblaw enterprise, with a national retail footprint in +385 stores across multiple banners.

This role is a unique opportunity to lead marketing programs that combine the power of Canada’s largest loyalty program PC Optimum, the power of the Loblaw retail network, exceptional customer service from our Mobile Shop Mobilists, and partnerships with all the leading mobile carriers and phone manufacturers.

Our Marketing team is looking for a seasoned leader who embodies our values of: Care, Ownership, Respect, Excellence, to add to our dynamic culture and capabilities.

What You'll Do

• Own end-to-end marketing calendar for telco offerings (TMS and Prepaid)
• Lead the annual TMS paid media strategy and execution, including creative & media briefing & asset management across multiple channels including: in-store collateral, email, SMS, website, social, display, SEM, XM, etc.
• Partner with Product Management, Digital, Social Media, PR teams to execute campaign and product launch strategies
• Act as key marketing partner to carriers and 3rd party suppliers on day-to-day promotions, projects, and initiatives. Build strong relationships and partnerships with the 3rd Party supplier team to understand their needs, gain customer insights, and build into marketing strategies
• Review and finalize marketing material for Legal sign off
• Drive analysis of campaign/project management effectiveness and optimization
• Oversee budget for all marketing activities for TMS and PC Mobile
• Support ongoing and custom research projects for TMS including IMI reporting/brand awareness
• Provide QBR/MBR deck support
• Coach and lead direct reports

What You' Bring

• Bachelor’s Business Degree is preferred
• 7-10 years in a related marketing and leadership role; experience in Telecommunications is a specific asset
• Superior communication skills – a persuasive and articulate speaker, writer, and presenter
• High-energy, results-driven enthusiasm with the resilience and persistence to drive sustainable business success
• Capable of operating in a fast-paced environment with the skills to complete projects within aggressive timelines and budget to deliver KPIs
• Ability to identify, diagnose, and quickly remedy Telecom industry needs to drive results
• Strong organizational skills with the ability to multitask, prioritize, and manage expectations
• Resourceful and capable of working independently to solve problems, and a passionate people leader

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing, and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect, and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity, and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note: Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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