Senior Manager, Acquisition Marketing, TMS

President's Choice Financial; Greater Toronto Area; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Acquisition Marketing, TMS, to lead innovative marketing strategies and campaigns. This strategic role involves overseeing end-to-end marketing initiatives for telecommunications products, leveraging partnerships, and managing budgets. With a commitment to sustainability and social impact, the company fosters a dynamic work environment that values care, ownership, respect, and excellence. Join a team that prioritizes career growth and offers flexibility while making a significant impact in the marketing landscape.

Benefits

Career growth opportunities

Flexible working hours

Competitive benefits

Training programs

Qualifications

• 7-10 years in marketing and leadership, telecommunications experience is a plus.
• Excellent communication skills—persuasive and articulate in speaking, writing, and presenting.

Responsibilities

• Manage the marketing calendar for telco offerings and lead annual paid media strategy.
• Analyze campaign effectiveness and optimize strategies while overseeing marketing budgets.

Skills

Marketing Strategy

Campaign Management

Communication Skills

Leadership

Analytical Skills

Education

Bachelor’s degree in Business

Job description

Senior Manager, Acquisition Marketing, TMS

Join to apply for the Senior Manager, Acquisition Marketing, TMS role at President's Choice Financial.

This role has flexibility between our Bathurst & Lakeshore and 1 Presidents Choice Circle locations. Our hybrid model requires this role to be in office 4 days a week with flexible working hours at our Bathurst/Lakeshore location.

The Senior Manager, Acquisition Marketing, TMS oversees end-to-end strategy and execution of TMS & Prepaid acquisition marketing. Responsibilities include creating insight-based marketing campaigns for The Mobile Shop and PC Mobile to drive brand awareness, engagement, and sales support.

This position offers a strategic opportunity within Loblaw, with a retail footprint across 385+ stores. It involves leading marketing programs that leverage Canada’s largest loyalty program, PC Optimum, and partnerships with mobile carriers and manufacturers.

Our marketing team seeks a seasoned leader embodying our values: Care, Ownership, Respect, and Excellence.

What You'll Do

• Manage the marketing calendar for telco offerings (TMS and Prepaid).
• Lead the annual TMS paid media strategy and execution across multiple channels.
• Collaborate with Product Management, Digital, Social Media, and PR teams on campaign and product launches.
• Partner with carriers and third-party suppliers to manage promotions and initiatives.
• Review and approve marketing materials with Legal sign-off.
• Analyze campaign effectiveness and optimize strategies.
• Oversee marketing budgets for TMS and PC Mobile.
• Support research projects including IMI reporting and brand awareness.
• Prepare QBR/MBR reports.
• Provide coaching and leadership to direct reports.

What You Bring

• Bachelor’s degree in Business or related field preferred.
• 7-10 years in marketing and leadership, telecommunications experience is a plus.
• Excellent communication skills—persuasive and articulate in speaking, writing, and presenting.
• High-energy, results-driven, resilient, and persistent.
• Ability to operate in a fast-paced environment, managing projects within timelines and budgets.
• Strong organizational skills with multitasking and prioritization abilities.
• Resourceful, independent problem-solver, and passionate leader.

We are committed to sustainability and social impact, guided by our CORE Values: Care, Ownership, Respect, and Excellence. We offer career growth, training, flexibility, and competitive benefits, making us a top employer in Canada.

We encourage diverse applications and are committed to accessibility and accommodation for candidates with disabilities.

Please Note: Candidates 18+ will need to complete a criminal background check.