Senior Growth Manager, Acquisition

Felix; Canada; Remote; CAD 70,000 - 110,000; Full time

Job summary

An innovative company is seeking a Senior Growth Manager to lead digital acquisition efforts. This role offers the opportunity to develop creative marketing strategies and optimize campaigns across multiple platforms. Ideal candidates will possess a strong analytical mindset and extensive experience in performance marketing. You’ll collaborate with creative and product teams to maximize growth and enhance user experience. Join a fast-growing organization that values diversity and offers a collaborative culture, competitive pay, and comprehensive benefits, including full medical coverage and flexible vacation time.

Benefits

Full medical, dental, and vision coverage

Maternity/paternity leave

4 weeks vacation (flexible timing)

Competitive pay and stock options

Remote work across Canada

Collaborative, high-impact culture

Growth and professional development opportunities

Qualifications

• 7+ years in growth or performance marketing roles.
• Deep experience with digital advertising platforms.
• Strong analytical skills with tools like Excel and Segment.

Responsibilities

• Develop and execute digital creative assets across various platforms.
• Manage performance marketing strategies and budgets.
• Analyze user cohorts to inform growth strategies.

Skills

Performance Marketing

Data Analysis

Creative Strategy

CRO Tools

A/B Testing

Digital Advertising

Analytical Skills

Tools

HotJar

GA4

WebFlow Optimize

Excel

LightDash

Segment

SQL

Job description

Join to apply for the Senior Growth Manager, Acquisition role at Felix

About Felix:
Felix is Canada’s first end-to-end platform providing on-demand treatment for everyday health. Felix offers online treatment, prescription delivery, and ongoing care across categories such as mental health, sexual health, and daily health.

In just 5 years, Felix has expanded to treat over 17 healthcare categories, integrated lab testing for diagnosis, and grown its pharmacy network to ship across almost all Canadian provinces.

Felix has achieved 24 consecutive quarters of growth in revenue and profit, making it one of Canada's fastest-growing tech companies, trusted by over 1 million Canadians for their healthcare needs.

About The Role:
Reporting to the Director of Growth, the Senior Growth Manager will lead scaling Felix’s digital acquisition efforts through creative, on-platform media buying, and landing page optimization.

This role focuses on customer acquisition, creative development, and optimizing growth across paid and organic channels.

Ideal candidates possess a strong analytical mindset, extensive performance marketing experience, and a sharp eye for creative strategy. They are data-driven and collaborate effectively with creative, product, and external teams to maximize growth.

You Will:

• Develop and execute digital creative assets across Meta, YouTube, Google, and other channels.
• Collaborate with the Creative team to brief, test, and refine ad creatives and messaging.
• Manage performance marketing strategies and budgets across channels like Meta, Google, YouTube, TikTok, Reddit, and emerging platforms.
• Analyze user cohorts to derive insights and inform growth strategies.
• Design experiments to improve conversion rates on landing pages using tools like HotJar, GA4, and WebFlow Optimize.
• Partner with lifecycle marketing and product teams to enhance onboarding, retention, and LTV via email, SMS, and in-product tactics.
• Work with analytics and finance teams to forecast, track KPIs, and report ROI.
• Stay updated on industry trends and identify new channels or tactics for competitive advantage.

You Are:

• A data-driven marketer skilled in optimizing campaigns.
• A creative strategist capable of developing compelling ads and uncovering insights from industry and consumer trends.
• A CRO expert with experience improving landing pages and user experience.
• A collaborative team player thriving in a fast-paced environment.
• A proactive growth leader who identifies opportunities and executes effectively.

You Have:

• 7+ years in growth or performance marketing roles.
• Deep experience with digital advertising platforms and managing high-performance campaigns.
• Hands-on with CRO tools and A/B testing methodologies.
• Experience with affiliate marketing or partner acquisition programs.
• Strong analytical skills with tools like Excel, LightDash, Segment.
• Experience in DTC brands or startups preferred.
• Experience in fast-growth companies.

Nice to Haves:

• Experience in healthcare, wellness, or regulated industries.
• Proficiency with SQL or data visualization tools.

Benefits include:

• Full medical, dental, and vision coverage
• Maternity/paternity leave
• 4 weeks vacation (flexible timing)
• Competitive pay and stock options
• Remote work across Canada
• Collaborative, high-impact culture
• Growth and professional development opportunities

Location: Toronto, remote (Canada). Currently remote, with an office in Toronto.

We value diversity and inclusion, providing accommodations during the recruitment process as needed.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Hospitals and Health Care