Senior LinkedIn Strategist (Remote Canada) - Future Opening

Directive; Montreal; Remote; CAD 75,000 - 100,000; Full time

Job summary

A leading agency in Canada seeks a Senior LinkedIn Strategist with a passion for social media advertising. This remote role focuses on developing impactful LinkedIn strategies for B2B clients, managing relationships, and collaborating in a dynamic environment. Key responsibilities include oversight of social media accounts and delivering client success metrics through effective campaign management.

Benefits

Remote work flexibility

Health plans

Mental health support

Unlimited PTO

401(k)

Annual bonuses

Qualifications

• Minimum 4 years in performance / digital marketing.
• Deep expertise in LinkedIn Ads.
• Experience with B2B clients and audience segmentation.

Responsibilities

• Lead and oversee social media accounts.
• Develop quarterly social media strategies.
• Execute and optimize LinkedIn advertising campaigns.

Skills

Analytical skills

Communication

Social media advertising

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

Senior LinkedIn Strategist (Remote Canada) - Future Opening

Join to apply for the Senior LinkedIn Strategist (Remote Canada) - Future Opening role at Directive .

Role Overview

We are seeking a passionate marketing professional with expertise in social media advertising, particularly on LinkedIn. This role involves developing and executing high-impact LinkedIn strategies for B2B clients, managing client relationships, and collaborating within a fast-growing, innovative agency.

Key Responsibilities

• Lead and oversee social media accounts and client communications
• Develop quarterly social media strategies
• Manage budgets for paid media campaigns
• Support internal marketing efforts
• Understand client positioning and value propositions
• Ensure CRM accuracy for lead routing
• Collaborate with the team to meet client and internal goals
• Execute and optimize LinkedIn advertising campaigns, including copywriting and targeting

Qualifications

• Minimum 4 years in performance / digital marketing, with B2B experience preferred
• Deep expertise in LinkedIn Ads and paid social advertising
• Proficiency with platforms like LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong analytical skills with tools like Google Analytics, Excel
• Experience with audience segmentation and success with mid-market or enterprise clients
• Excellent communication and storytelling skills with data

Success Metrics

• Management of 5+ mid-tier and enterprise accounts
• Achievement of KPIs such as client growth and satisfaction
• Building trust and fostering client renewals

Benefits & Work Environment

Remote work flexibility within Canada, with optional office access in Irvine, CA. Benefits include health plans, mental health support, unlimited PTO, 401(k), annual bonuses, and more. We value diversity and inclusion and are committed to equitable hiring practices.

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