Senior LinkedIn Strategist (Remote Canada) - Future Opening

Directive; Vancouver; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative consultancy is seeking a Senior LinkedIn Strategist to drive B2B social media advertising on LinkedIn. In this remote role, you'll manage client accounts and develop strategies for mid-market and enterprise clients, executing impactful paid media campaigns. Collaborating closely with the team, you'll optimize budgets and ensure effective communication with clients. This is a unique opportunity to shape the growth of a new agency venture while enjoying comprehensive health plans, performance bonuses, and a supportive work environment. If you're passionate about digital marketing and eager to make a difference, this role is for you.

Benefits

Comprehensive health plans

Time off and holidays

Parental leave

Retirement plans with company match

Annual performance bonuses

Qualifications

• 4+ years experience in digital marketing, preferably B2B.
• Expertise in LinkedIn Ads and paid social campaigns.

Responsibilities

• Oversee and lead social media accounts for clients.
• Develop quarterly strategies and optimize paid media budgets.

Skills

Digital Marketing

LinkedIn Ads

Paid Social Campaigns

Analytical Skills

Audience Segmentation

Communication Skills

Problem-Solving

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Job description

Senior LinkedIn Strategist (Remote Canada) - Future Opening

Join to apply for the Senior LinkedIn Strategist (Remote Canada) - Future Opening role at Directive.

This role offers an exciting opportunity to be part of a new specialized social media advertising consultancy within Directive, focusing on innovative strategies for B2B clients on LinkedIn. The position involves managing client accounts, developing strategies, and executing paid media campaigns, primarily for mid-market and enterprise clients. You will work closely with the Associate Director and have the chance to shape the growth of this new agency venture.

Roles & Responsibilities

• Oversee and lead social media accounts
• Support client contacts and communicate regularly with vendors and partners
• Develop quarterly strategies and optimize paid media budgets
• Support internal marketing initiatives
• Understand client positioning and value propositions
• Ensure CRM lead routing accuracy
• Achieve personal productivity and utilization goals
• Collaborate with the team to meet client and internal goals
• Execute and optimize LinkedIn advertising campaigns

What You Offer

• 4+ years experience in digital marketing, preferably B2B
• Expertise in LinkedIn Ads and paid social campaigns
• Proficiency with advertising tools like LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong analytical skills and ability to interpret data
• Experience with audience segmentation and campaign optimization
• Proven success with mid-market or enterprise accounts
• Excellent communication and storytelling skills with data
• Problem-solving mindset and industry curiosity

What Success Looks Like

• Embodies core values in all interactions
• Manages multiple client accounts effectively
• Meets KPIs related to client growth and satisfaction
• Builds trust and maintains client relationships
• Communicates results clearly to clients and stakeholders

Benefits

• Comprehensive health plans, including dental, vision, and mental health support
• Time off, holidays, and parental leave
• Retirement plans with company match
• Annual performance bonuses

Work Environment

This is a remote-first role, allowing work from anywhere in Canada with optional access to offices in Irvine, California, or other global locations where applicable. Reliable internet, a suitable workspace, and the ability to work independently are required. Accommodations are available for qualified individuals with disabilities.

Additional Information

Directive values diversity and inclusion and welcomes all qualified applicants regardless of background. For accommodations during the hiring process, contact [e-mail].