Senior Insights & Knowledge Mobilization Analyst

Bayshore HealthCare; Mississauga; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Bayshore HealthCare is seeking a Marketing Data Analyst to support predictive business efforts through data gathering, analysis, and interpretation. The role focuses on identifying trends, ensuring data quality, and delivering actionable insights to stakeholders across marketing, operations, and clinical teams.

The incumbent will manage data sources, employ AI-enabled methods for online research, and translate findings into practical recommendations that improve decision-making, customer

Qualifications

• .Completion of a college or university level business program.
• .1 to 2 years of demonstrated success and experience in relevant field – Data Analysis

Responsibilities

• Understand internal data systems and maintain databases.
• Lead primary and secondary market research to identify respondent requirements and trends.
• Collect data on consumers, competitors, healthcare stakeholders, and market dynamics; consolidate into actionable reports.
• Design surveys and interviews to uncover patient and provider perspectives.
• Analyze data using appropriate tools; interpret findings and develop recommendations.
• Use AI for secondary online research to gather insights and develop recommendations.
• Provide competitive analysis on market offerings and pricing structures.
• Translate research findings into practical recommendations and stakeholder communications.

Skills

Market research

Healthcare research

Consumer insights

Program evaluation

Journey mapping

Data analysis

Stakeholder engagement

Cross-functional collaboration

Project management

Data privacy & governance

Education

College or university level business program

Data Analysis experience (1-2 years)

Tools

PowerBI

Microsoft Excel

CRM programs

Data warehousing

Job description

Bayshore HealthCare is seeking a Marketing Data Analyst to support predictive business efforts through data gathering, analysis, and interpretation. The role focuses on identifying trends, ensuring data quality, and delivering actionable insights to stakeholders across marketing, operations, and clinical teams.

The incumbent will manage data sources, employ AI-enabled methods for online research, and translate findings into practical recommendations that improve decision-making, customer