Marketing Data Analyst: Data-Driven Insights & Campaigns

BCAA; Burnaby; On-site; CAD 91,000 - 114,000; Full time

Benefits offered by this job

Pension plan

Flexible benefits

Wellness dollars

Member savings

Top employer status

Job summary

BCAA in Burnaby is seeking a Marketing Data Analyst to turn complex data into insights, improve campaign targeting and measurement, and support data-driven marketing programs. You will develop dashboards, segmentation, automated customer journeys and predictive models that enhance marketing performance and customer experiences.

Work closely with Marketing, Information Services, Product Management and Customer Experience to deliver data-backed decisions.

Qualifications

• Minimum five years in marketing analytics or related field.
• Hands-on SQL for data extraction from relational databases.
• Experience building dashboards in Power BI or Tableau.
• Familiarity with Salesforce Marketing Cloud and audience segmentation.
• Strong communication and cross-functional collaboration abilities.

Responsibilities

• Perform descriptive analyses and create summaries, visualizations, and reports.
• Build dashboards, define metrics with partners, and ensure data quality.
• Develop marketing analytics strategy and support data-driven projects.
• Create campaign audiences, segmentation, and deployment lists.
• Design customer journeys using Salesforce Marketing Cloud tools.

Skills

SQL

Power BI

Data analysis

Python

R

Tableau

Stakeholder comms

Education

Post-secondary degree in data science or marketing analytics

Tools

Salesforce Marketing Cloud

Amazon Redshift

Salesforce CRM

GA4

Microsoft Fabric

Job description

BCAA in Burnaby is seeking a Marketing Data Analyst to turn complex data into insights, improve campaign targeting and measurement, and support data-driven marketing programs. You will develop dashboards, segmentation, automated customer journeys and predictive models that enhance marketing performance and customer experiences.

Work closely with Marketing, Information Services, Product Management and Customer Experience to deliver data-backed decisions.