Knowledge Mobilization Sr. Analyst

Bayshore HealthCare; Mississauga; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Bayshore HealthCare is seeking a Marketing Data Analyst to support predictive business efforts through data gathering, analysis, and interpretation. The role focuses on identifying trends, ensuring data quality, and delivering actionable insights to stakeholders across marketing, operations, and clinical teams.

The incumbent will manage data sources, employ AI-enabled methods for online research, and translate findings into practical recommendations that improve decision-making, customer

Qualifications

• .Completion of a college or university level business program.
• .1 to 2 years of demonstrated success and experience in relevant field – Data Analysis

Responsibilities

• Understand internal data systems and maintain databases.
• Lead primary and secondary market research to identify respondent requirements and trends.
• Collect data on consumers, competitors, healthcare stakeholders, and market dynamics; consolidate into actionable reports.
• Design surveys and interviews to uncover patient and provider perspectives.
• Analyze data using appropriate tools; interpret findings and develop recommendations.
• Use AI for secondary online research to gather insights and develop recommendations.
• Provide competitive analysis on market offerings and pricing structures.
• Translate research findings into practical recommendations and stakeholder communications.

Skills

Market research

Healthcare research

Consumer insights

Program evaluation

Journey mapping

Data analysis

Stakeholder engagement

Cross-functional collaboration

Project management

Data privacy & governance

Education

College or university level business program

Data Analysis experience (1-2 years)

Tools

PowerBI

Microsoft Excel

CRM programs

Data warehousing

Job description

Bayshore HealthCare is one of the Canada’s leading providers of home and community health care services and is a privately owned company. Bayshore HealthCare is proud to showcase its achievement as a Platinum member of Canada’s Best Managed Companies Program every year since 2006. In 2015, Bayshore achieved the designation for Best Practice Spotlight Organization from the Registered Nurses’ Association of Ontario. Bayshore Healthcare is also recognized as Canada’s Best Employers in Forbes 2023 list.

Job Title: Marketing Data Analyst

Reports To

Senior Manager, Consumer Insights and Market Research

Job Summary

The Data Analyst is responsible for gathering, analyzing, and interpreting data to support predictive business efforts. This role involves identifying trends and patterns, ensuring data quality, and providing actionable insights to stakeholders. The Data Analyst will also manage data security, integrate complex data sources, and stay updated with the latest analytical tools and technologies.

EFFECTIVE DATE: Tuesday 1st of September 2026

SUPERVISOR

Manager, Consumer Insights and Market Research

APPROVED BY

Executive Managing director, Home Health

Job Summary

The Knowledge Mobilization Sr. Analyst will be joining a dynamic team that plays a crucial role in helping Bayshore research consumer behavior, market dynamics, and competitive landscapes to design action plans that foster business growth. This role will support the translation of research findings into actionable recommendations, resources, and stakeholder-facing deliverables that improve decision-making, customer experience, service quality, and business performance. Projects will require the use of qualitative, quantitative, AI-enabled, operational, and online research data for the purpose of providing comprehensive support to different departments and functions of the business. Our Market Research team at Bayshore is the perfect fit for a self-driven and curious individual with a rigorous work ethic, strong stakeholder engagement skills, and a collaborative mindset who is seeking to make a long-term impact on a well-established healthcare organization.

Duties And Responsibilities

• Thoroughly understand the functioning of internal data systems and maintain databases.
• Design, lead, and conduct primary and secondary market research to identify target respondent requirements, habits, preferences, experiences, and emerging trends.
• Collect data on consumers, competitors, healthcare stakeholders, and marketplace dynamics and consolidate information into actionable reports, presentations, and recommendations.
• Understand business objectives and design surveys, stakeholder interviews, discussion guides, and engagement approaches to uncover customer, patient, caregiver, and healthcare provider perspectives.
• Compile and analyze statistical, operational, survey, and research data using appropriate analytical and reporting tools.
• Interpret findings, formulate reports, make recommendations, and support the development of action plans.
• Use AI for secondary online research to gather and catalogue findings, identify insights, and develop recommendations.
• Provide competitive analysis on market offerings, industry trends, pricing structures, business models, healthcare innovations, and consumer experience best practices.
• Leverage a strong understanding of consumer trends, healthcare delivery models, patient experiences, technology trends, and best-in-class service experiences to support quality improvement, program evaluation, and outcomes measurement initiatives
• Translate research findings into practical recommendations, educational materials, presentations, and knowledge-sharing resources to facilitate organizational learning and decision-making.
• Collaborate with marketing, operational, clinical, and business stakeholders to support strategic initiatives and research projects.
• Support stakeholder engagement activities including interviews, workshops, journey-mapping exercises, focus groups, and knowledge-sharing initiatives across internal and external audiences.
• Ensure research activities are conducted in accordance with applicable privacy, ethical, data governance, and organizational standards.
• Work with other team members to tackle quick turnaround requests.
• Provide project updates on a consistent basis to various stakeholders regarding priorities, strategy, progress, risks, and adjustments.
• Adhere to Bayshore Policies and Procedures.
• Maintain confidentiality of client, patient, employee, and corporate information and discuss same only with appropriate Bayshore personnel.

EPORTING RELATIONSHIPS

Reports directly to the Manager, Consumer Insights and Market Research

Skills & Qualifications

• Hybrid work; commute to office (2101 Hadwen road, Mississauga, ON) at least once a week
• 3+ years of demonstrated success and experience in market research, healthcare research, consumer insights, program evaluation, quality improvement, journey mapping, or related analytical fields.
• Ability to gather and interpret large amounts of primary, secondary, operational, and stakeholder-derived data.
• Excellent knowledge of research methodologies, business research tools, evidence synthesis, and database management.
• Familiarity with CRM programs is a plus.
• Adequate knowledge of data collection methodologies including surveys, stakeholder interviews, focus groups, observational research, and program evaluation approaches.
• Knowledge of research ethics, privacy requirements, informed consent processes, and research governance frameworks is considered a strong asset.
• Strong ability to translate complex research findings into practical business recommendations and stakeholder-friendly communications.
• Experience facilitating stakeholder engagement, knowledge mobilization, and cross-functional collaboration initiatives is considered an asset.
• Proven ability to solve problems creatively.
• Skilled at independent project management and organization.
• Experience seeing projects through the full lifecycle.
• Proven ability to complete projects according to scope, budget, and timeline.
• Ability to take initiative, manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high-quality deliverables with strong attention to detail.
• Demonstrated prioritization ability, solution-oriented mindset and adaptability under pressure.
• Strong interpersonal skills and resourcefulness.
• Excellent oral and written communication skills.

Education And Experience Requirements

• Completion of a college or university level business program
• 1 to 2 years of demonstrated success and experience in relevant field – Data Analysis
• Excellent knowledge of statistical packages, databases, and business research tools acumen
• Familiarity with CRM programs and Project Management
• Working knowledge of data warehousing, modelling, and mining and validation techniques
• Current knowledge of PowerBI and Microsoft Excel for data analysis

Other Attributes

• Ability to interpret large amounts of data and to multi-task
• Proven ability to solve problems creatively; Strong analytical skills and attention to detail.
• Exceptional organizational skills and ability to command many details simultaneously
• Experience seeing projects through the full life cycle and meet firm deadlines
• Strong interpersonal skills and extremely resourceful
• Proven ability to complete projects according to outlined scope, budget, and timeline
• Ability to take initiative, manage multiple priorities in a fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables with high attention to detail
• Demonstrated prioritization ability, solution oriented and resilient with the ability to adapt and work well under pressure
• Excellent oral and written English communication skills, French proficiency would be treated as an asset

Bayshore is committed to a high quality and safe environment for both our staff and clients/patients. Dependent upon Provincial government regulations, and the position being applied for, new hires may be required to provide proof of vaccination against illnesses such as COVID-19, Hepatitis, Seasonal Flu etc. Please speak with the recruiter for Provincial and/or position specific requirements. Medical exemptions or any based upon Human Rights Code criteria will be considered on a case by case basis.

At Bayshore Healthcare, our commitment to Equity, Diversity & Inclusion is our strength. This is how we bring our vision of being the difference in the lives of those we care for, work with and in our communities. We have a great sense of pride in creating a culture of belonging, where individual differences are embraced and celebrated, through programs, resources and policies that support each individuals purpose, potential and wellbeing.

At Bayshore Healthcare Ltd., and its subsidiaries, we are committed to fostering an inclusive workplace and operate in full compliance with all Provincial and Territorial legislation pertaining to Human Rights Codes and Accessibility requirements. To ensure continued compliance throughout the recruitment and selection process, we encourage candidates to disclose any accommodation needs they may have.

Primary Location

ON-Mississauga