Senior Influencer Marketing Lead

BYNK Media; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

BYNK Media in Toronto is seeking a Senior Influencer Marketing Manager to lead end-to-end influencer campaigns, define goals, KPIs, and ROI, and oversee budgets and platform choices. You will manage relationships with influencers, agencies, and internal teams, drive reporting, optimize spend, and ensure campaigns align with the brand's voice and guidelines.

This role requires 4–6 years in influencer marketing with prior people management and a track record in full-funnel strategies, plus

Qualifications

• 4–6 years in influencer marketing, agency, or social media management, with at least 2 years in a direct managerial or supervisory role.
• Proven end-to-end, full-funnel influencer campaigns aligned to brand KPIs.
• Direct experience managing multi-figure campaign budgets with ROI focus.
• Excellent client-facing skills with agency-client relationship experience.
• Hands-on experience with influencer discovery, tracking, and creator workflow tools.
• Strong analytics: CPM, engagement rate, conversions, ROI, and reporting dashboards.
• Knowledge of content usage rights, paid amplification terms, and contract negotiations with talent.
• Comfort with AI-powered tools and integrating them into reporting and workflows.

Responsibilities

• Build relationships with account managers and liaise with clients to identify needs and ensure satisfaction.
• Project manage strategies to keep communications organized, cohesive, and on schedule.
• Create and implement influencer marketing strategies aligned with marketing goals.
• Identify and engage influencers who match target audience and brand values.
• Handle influencer partnerships, negotiations, content planning, and feedback.
• Own campaign reporting across paid, gifted, and organic influencer programs; track spend and performance.
• Identify amplification opportunities through partnerships (whitelisting, affiliate, etc.).
• Collaborate with cross-functional teams to run cohesive campaigns.
• Stay updated on industry trends and best practices in influencer marketing.
• Monitor resources and ensure campaigns stay within budget.
• Lead brainstorming sessions and guide team through ideas and content.
• Oversee events and activations related to influencer campaigns.
• Translate data into client-facing takeaways and recommendations for optimization and renewal.
• Maintain dashboards, trackers, and influencer databases for accuracy and timely reporting.

Skills

Influencer marketing

Campaign strategy

Budget management

Client management

Analytics & reporting

Contract negotiations

AI in workflows

Tools

Influencer discovery tools

Campaign tracking tools

Analytics dashboards

Spreadsheet mastery

Job description

BYNK Media in Toronto is seeking a Senior Influencer Marketing Manager to lead end-to-end influencer campaigns, define goals, KPIs, and ROI, and oversee budgets and platform choices. You will manage relationships with influencers, agencies, and internal teams, drive reporting, optimize spend, and ensure campaigns align with the brand's voice and guidelines.

This role requires 4–6 years in influencer marketing with prior people management and a track record in full-funnel strategies, plus