Influencer Campaign Lead — Hybrid, 1-Year Contract

MSL; Toronto; Hybrid; CAD 68,000 - 75,000; Full time

Benefits offered by this job

Hybrid work environment

Flexible scheduling

Parental leave top-up

Professional development allowances

Wellness programs

Job summary

MSL in Toronto seeks an Account Manager, Influencer, to partner with clients on innovative campaigns and relationships. You will identify trends, manage programs, and drive ROI while collaborating with internal and external stakeholders.

This one-year contract role emphasizes leadership, strategic thinking, and strong communication, with a focus on cross-channel influencer and social campaigns across Instagram, TikTok, YouTube, LinkedIn, Meta, and X.

Qualifications

• 4–6 years of experience in public relations with a strong foundation in consumer, lifestyle, health, or integrated brand communications.
• Hands-on experience across media relations, influencer programs, social media, and events.
• Strong understanding of today’s social platforms, including Instagram, TikTok, YouTube, LinkedIn, Meta, and X.
• A creative, strategic thinker who can develop smart PR programs and bring fresh ideas to clients.
• Excellent communication, presentation, organization, and relationship-building skills.
• A collaborative team player who thrives in a fast-moving environment and leads with curiosity, initiative, and care.
• Post-secondary education in public relations, communications, marketing, or a related field.

Responsibilities

• Lead integrated influencer and social campaigns that deliver against client objectives and business goals.
• Build strong client relationships through clear communication, thoughtful counsel, and proactive account management.
• Develop influencer strategies, including partner selection, vetting, outreach, negotiation, briefing, paid media integration, and reporting.
• Stay ahead of Canadian social and influencer trends, sharing insights and opportunities with clients and internal teams.
• Partner with creative, media, analytics, production, and IAT teams to bring campaigns from idea to launch.
• Create compelling social content and guide creative development across platforms such as Instagram, TikTok, YouTube, LinkedIn, Meta, and X.
• Manage campaign timelines, assets, trafficking, budgets, invoicing, and reporting with accuracy and attention to detail.
• Support organic growth by identifying new opportunities within existing client relationships.
• Coach and mentor team members while helping foster an inclusive, collaborative culture.

Skills

Public relations

Media relations

Social media

Influencer campaigns

Client relationship management

Education

Post-secondary education in PR/communications/marketing

Job description

MSL in Toronto seeks an Account Manager, Influencer, to partner with clients on innovative campaigns and relationships. You will identify trends, manage programs, and drive ROI while collaborating with internal and external stakeholders.

This one-year contract role emphasizes leadership, strategic thinking, and strong communication, with a focus on cross-channel influencer and social campaigns across Instagram, TikTok, YouTube, LinkedIn, Meta, and X.