Senior Influencer Campaign Lead (Remote)

The Shelf; Canada; On-site; CAD 90,000 - 140,000; Full time

Job summary

The Shelf is seeking a Senior Account Manager to lead our most complex, high-budget influencer campaigns. You will own end-to-end delivery, coach account managers, and drive strategic AI-enabled improvements across multi-platform programs.

You will manage demanding clients, set standards in our operating system, and identify growth opportunities beyond traditional scope while maintaining client trust and delivering measurable results.

Qualifications

• 5+ years of experience running high-budget, complex influencer campaigns with minimal supervision (agency background preferred).
• Track record managing large-budget accounts ($1M+ per quarter) and demanding client relationships with strong retention outcomes.
• Deep expertise across paid and earned influencer channels with hands-on platform mastery (TikTok, Instagram, YouTube).
• Advanced contract and negotiation fluency, including redline evaluation.
• Experience mentoring or coaching junior team members.
• Proficiency with influencer management tools (CreatorIQ, Modash, Upfluence, or equivalent).
• Advanced AI fluency: able to manipulate and refine prompts for better results and teach others to do the same.
• Experience with paid social amplification, cross-channel integration, and performance reporting a plus.
• Experience with Google Workspace (Docs, Sheets, Slides), Microsoft Word, and project management tools such as Asana.

Responsibilities

• Own end-to-end delivery of high-budget, intricately structured campaigns with minimal guidance.
• Manage unusually demanding clients with special processes that require customized approaches.
• Lead elaborate problem-solving calls with senior client stakeholders, escalating only major, high-risk challenges.
• Push back on client requests with alternatives and bring recommendations back to the client.
• Flag scope creep directly to clients with manager alignment.
• Lead end-to-end delivery of multi-platform influencer campaigns: outreach, negotiation, contracting, briefing, content review, and reporting.
• Track client-facing influencer trackers and internal budget tracking to keep status up to date.
• Manage complex partnerships including mega and celebrity-level talent.
• Evaluate contract redlines and recommend paths after manager input.
• Proactively identify ROI risk and negotiate to protect budget.
• Coach Associate & Junior Account Managers on execution and AI strategies.
• Drive industry changes and implement findings into processes.
• Model proactive planning and pristine organization across campaigns.
• Build agenda slides and share them with clients ahead of meetings.
• Think beyond AM work and include paid, creative, and performance updates.
• Build genuine client relationships with direct trust.

Skills

Account management

Campaign leadership

Negotiation

Mentoring

Cross-functional collaboration

AI strategy

Paid social optimization

Analytics & reporting

Tools

CreatorIQ

Modash

Upfluence

Asana

Job description

The Shelf is seeking a Senior Account Manager to lead our most complex, high-budget influencer campaigns. You will own end-to-end delivery, coach account managers, and drive strategic AI-enabled improvements across multi-platform programs.

You will manage demanding clients, set standards in our operating system, and identify growth opportunities beyond traditional scope while maintaining client trust and delivering measurable results.