Senior Account Manager (Influencer Marketing)

The Shelf; Canada; On-site; CAD 90,000 - 140,000; Full time

Job summary

The Shelf is seeking a Senior Account Manager to lead our most complex, high-budget influencer campaigns. You will own end-to-end delivery, coach account managers, and drive strategic AI-enabled improvements across multi-platform programs.

You will manage demanding clients, set standards in our operating system, and identify growth opportunities beyond traditional scope while maintaining client trust and delivering measurable results.

Qualifications

• 5+ years of experience running high-budget, complex influencer campaigns with minimal supervision (agency background preferred).
• Track record managing large-budget accounts ($1M+ per quarter) and demanding client relationships with strong retention outcomes.
• Deep expertise across paid and earned influencer channels with hands-on platform mastery (TikTok, Instagram, YouTube).
• Advanced contract and negotiation fluency, including redline evaluation.
• Experience mentoring or coaching junior team members.
• Proficiency with influencer management tools (CreatorIQ, Modash, Upfluence, or equivalent).
• Advanced AI fluency: able to manipulate and refine prompts for better results and teach others to do the same.
• Experience with paid social amplification, cross-channel integration, and performance reporting a plus.
• Experience with Google Workspace (Docs, Sheets, Slides), Microsoft Word, and project management tools such as Asana.

Responsibilities

• Own end-to-end delivery of high-budget, intricately structured campaigns with minimal guidance.
• Manage unusually demanding clients with special processes that require customized approaches.
• Lead elaborate problem-solving calls with senior client stakeholders, escalating only major, high-risk challenges.
• Push back on client requests with alternatives and bring recommendations back to the client.
• Flag scope creep directly to clients with manager alignment.
• Lead end-to-end delivery of multi-platform influencer campaigns: outreach, negotiation, contracting, briefing, content review, and reporting.
• Track client-facing influencer trackers and internal budget tracking to keep status up to date.
• Manage complex partnerships including mega and celebrity-level talent.
• Evaluate contract redlines and recommend paths after manager input.
• Proactively identify ROI risk and negotiate to protect budget.
• Coach Associate & Junior Account Managers on execution and AI strategies.
• Drive industry changes and implement findings into processes.
• Model proactive planning and pristine organization across campaigns.
• Build agenda slides and share them with clients ahead of meetings.
• Think beyond AM work and include paid, creative, and performance updates.
• Build genuine client relationships with direct trust.

Skills

Account management

Campaign leadership

Negotiation

Mentoring

Cross-functional collaboration

AI strategy

Paid social optimization

Analytics & reporting

Tools

CreatorIQ

Modash

Upfluence

Asana

Job description

About The Shelf

We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

• We’re about as scattered as a team can be… East Coast, West Coast, the middle of the country… a bunch of us are in Canada, 1 in Ukraine, 1 in Russia… we like to keep our options open in terms of company retreat locations.
• About half of us are really funny.
• We’re currently working with some pretty amazing brands: Uniqlo, United Parks H&M,, Tailored Brands, Famous Footwear, True Religion, Asana, Lifetime Brands, and Sony just to name a few.

About the role

• We’re looking for a Sr. Account Manager to run our most complex, high-budget, high-touch accounts — fewer accounts that demand a higher level of service. At this level, the buck stops with you on nearly everything day-to-day; manager involvement is mostly strategic alignment.
• This is also a mentorship role: you'll coach Account Managers and junior teammates on campaign execution and advanced AI strategies, and your processes will often set the standard in our Business Operating System. You operate independently, anticipate fires before they start, and think like a client partner — spotting optimization and growth opportunities, not just executing scope.

What you'll do

Complex Account Leadership

• Own end-to-end delivery of high-budget, intricately structured campaigns with minimal guidance
• Manage unusually demanding clients with special processes that require customized approaches
• Lead elaborate problem-solving calls: navigate influencer issues creatively, guide conversations, handle senior client stakeholders — escalating only major, high-risk challenges
• Push back on client requests respectfully in real time with alternatives, or take it offline and present the recommendation directly back to the client
• Flag scope creep directly to clients with manager alignment

Strategic Execution

• Lead end-to-end delivery of multi-platform influencer campaigns: outreach, negotiation (with rate approvals), contracting, briefing, content review, and reporting
• Own creation and daily tracking of workback schedules, client facing influencer trackers and internal budget tracking ensuring the client is up to date on status at all times
• Manage complex partnerships including mega and celebrity level talent ensuring best in class content output
• Evaluate contract redlines thoroughly and recommend a path (confirming with your manager before accepting)
• Anticipate issues before they escalating and implement long-term, preventive solutions
• Build reports that tell a story: paint the picture, connect performance to strategy, surface the upsell — and run reporting calls start to finish with the client leaving supported and happy
• Spot mid-campaign optimization opportunities and implement them, thinking like a client partner
• Proactively identify ROI risk on high-budget influencer investments and negotiate to protect budget
• Coach Associate & Junior Account Managers on execution, problem-solving, and advanced AI strategies
• Actively seek out industry changes, share findings with the wider team, and drive implementation into our processes
• Model the standard: proactive planning, pristine organization, and a single source of truth
• Proactively build agenda slides and share them with clients ahead of meetings
• Think beyond AM work — pull in paid, creative, and performance updates without being prompted
• Build genuine client relationships: comfortable with rapport-building and working toward direct, one-on-one client trust

Cross-Functional Partnership

• Work directly with Paid Media, Market Insights, Creative, and Client Partner teams to ensure seamless cross-functional collaboration and timely execution.
• Proactively manage timelines, dependencies, and deliverables across teams to keep programs on track, ensure we are meeting or exceeding the goals outlined in the SOW, and consistently communicate the latest client, influencer, and campaign updates to all relevant stakeholders.

What Success Looks Like

• Your manager is hands-off on day-to-day: you escape only kick-off strategy, reporting strategy, and genuinely nuanced fires
• Your proposed solutions are on target roughly 80% of the time
• Deliverables are 90%+ error-free and briefs clear in one round of feedback
• Associate or Junior Account Managers come to you for help — and leave with answers
• Rarely more than one reminder is ever needed on feedback

Qualifications

• 5+ years of experience running high-budget, complex influencer campaigns with minimal supervision (agency background preferred)
• Track record managing large-budget accounts ($1M+ per quarter) and demanding client relationships with strong retention outcomes
• Deep expertise across paid and earned influencer channels with hands-on platform mastery (TikTok, Instagram, YouTube)
• Advanced contract and negotiation fluency, including redline evaluation
• Experience mentoring or coaching junior team members
• Proficiency with influencer management tools (CreatorIQ, Modash, Upfluence, or equivalent)
• Advanced AI fluency: able to manipulate and refine prompts for better results and teach others to do the same
• Experience with paid social amplification, cross-channel integration, and performance reporting a plus
• Experienced with Google Workspace (Docs, Sheets, Slides), Microsoft Word, and project management tools such as Asana

Qualifications

• Remote-first work environment
• Flexible time off with inclusive holiday benefits
• 401(k) matching
• Collaborative, diverse team culture with meaningful professional development