Inbound Sales Strategist (Influencer Maketing)

The Shelf Influencer Marketing Agency; Canada; On-site; CAD 70,000 - 100,000; Full time

Job summary

The Shelf Influencer Marketing Agency in Canada is seeking a strategic seller to own qualified inbound revenue from discovery to signed agreement. You will work closely with brand teams to diagnose business problems and develop compelling influencer marketing strategies.

The ideal candidate is outgoing, experienced in influencer marketing, and comfortable owning revenue while driving results autonomously.

Qualifications

• Proven track record converting senior buyers.
• Prior influencer marketing agency or brand side experience.
• Experience with retail-driven programs is a plus.

Responsibilities

• Own qualified inbound revenue from discovery call to signed agreement.
• Translate brand goals into influencer program recommendations.
• Lead discovery, strategy framing, and proposal alignment.

Skills

Consultative, curiosity-led discovery

Strong deal qualification and control

Executive-level communication

Influencer program strategy & design

High ownership, low need for oversight

Measurement trade-offs and benchmarks

Job description

About The Shelf

• We're a team of more than 80.
• We're growing.
• We're scattered across the US, Canada, Ukraine, and Russia.
• About half of us are really funny.
• We work with brands such as Famous Footwear, UMG, Zenni Optical, KISS, Lenox, Sam's Club, ROAR Organic, Nestlé, Honest Co., and Hershey.

About The Role

• This is not a traditional inbound seat. You will own qualified inbound revenue end-to-end, from discovery call to signed agreement, combining strong sales instincts with influencer marketing expertise.
• You will act as a mini Head of Sales and Strategist embedded directly in the inbound funnel, collaborating with brand teams to diagnose business problems and build program recommendations grounded in proven campaigns.

What You'll Do

Inbound revenue, start to finish

• Lead discovery, strategy framing, proposal alignment, and close. Maintain deal momentum from first conversation to signed agreement.

Program Design, Not Just Pitch Decks

• Translate brand goals into concrete influencer program recommendations: platform mix, creator tiers, content formats, measurement frameworks, and realistic timelines.

Campaign Fluency and Case Study Depth

• Draw on deep knowledge of past campaigns and retail-specific programs (Walmart, Sam's Club, Amazon) to answer hard questions on budgets, platform choices, and realistic performance metrics.

Thoughtful, Insight-Driven Follow-Ups

• Keep deals moving with follow‑ups that add value, refine scope, provide new data points, and reference relevant case parallels.

Who Thrives Here

• Spending time inside influencer marketing as an account manager, brand partnership, strategist, or program planner, and now wanting to own revenue.
• Understanding creator ecosystems and speaking fluently about platforms (TikTok, Instagram, YouTube, emerging channels).
• Enthusiastic about client conversations, leading strategic discussions with senior stakeholders, and closing mid-to-large deals with minimal oversight.
• Looking for leverage using AI tools and modern workflows.

Qualifications

• Sales skills
  • Consultative, curiosity‑led discovery
  • Strong deal qualification and control
  • Comfort closing without a script
  • Executive‑level communication
• Domain fluency
  • Influencer program strategy & design
  • Creator tiering and platform nuance
  • Retail‑specific activation experience
  • Measurement trade‑offs and benchmarks
• Working style
  • High ownership, low need for oversight
  • Bias toward action and outcomes
  • Comfortable being measured on revenue
  • Leverages AI tools for operating efficiency
• Background
  • Prior influencer marketing agency or brand side
  • Account management or strategy background
  • Experience with retail‑driven programs a plus
  • Proven track record converting senior buyers

Why this Role

• If you've come up through strategy or account management in influencer marketing and are ready to own revenue, this transition makes sense.
• You will work with ambitious brand teams, sell programs you can stand behind, and operate with real autonomy while influencing how we sell.

If you’re a strategic, outgoing seller who enjoys problem‑solving, values efficiency, and wants real responsibility, we’d love to talk.