Senior Growth Lead, Gift Cards & Loyalty (Hybrid)

Rakuten Kobo Inc.; Toronto; Hybrid; CAD 97,000 - 147,000; Full time

Benefits offered by this job

Flexible hours

Hybrid remote work

Lunch subsidy

Extended long weekends

Full benefits

RRSP matching

Volunteer days

Work From Anywhere program

Device provided

Wellness budget

Gift

Job summary

Rakuten Kobo Inc. seeks a Senior Manager to lead Gift Cards & Loyalty, owning strategy, roadmap and performance across global channels.

You will drive growth in gift cards, partnerships and loyalty initiatives, working with Ecommerce, Product, Finance, Technology and Marketing to bring programs to market and measure impact. You will shape the long-term customer proposition, build compelling business cases, and guide cross-functional teams to deliver initiatives that increase engagement,

Qualifications

• 7-10+ years of experience in loyalty, rewards, membership, gift cards, partnerships, ecommerce, digital commerce or consumer strategy.
• 2+ years of people management experience leading and developing direct reports.
• Experience developing or managing loyalty, rewards, membership, gift card or similar consumer program.
• Strong commercial orientation with experience owning revenue, margin or other business performance metrics.
• Experience developing customer propositions, program strategies, and business cases.
• Strong understanding of loyalty economics, customer behaviour and incremental value.
• Strong analytical skills and the ability to turn customer and commercial data into clear strategic recommendations.
• Experience leading complex, cross-functional initiatives across Product, Technology, Finance and Marketing.
• Comfortable operating at both the strategic and executional level - from defining a multi-year vision to getting new programs into market.
• Experience working across multiple markets or regions is an asset.
• Strong stakeholder management and communication skills.

Responsibilities

• Own and evolve Kobo's Gift Cards and VIP/Rewards/Loyalty strategy, including long-term vision and roadmap.
• Manage global Gift Card strategy, roadmap and commercial performance across channels.
• Grow gift card sales, distribution, activation and redemption.
• Develop new growth opportunities across retail, digital, corporate/B2B and partnerships.
• Improve end-to-end gifting experience from discovery to delivery and redemption.
• Establish KPIs and reporting across sales, margin, activation and incremental revenue.
• Collaborate with Finance, Legal, Product, Technology and Operations on governance and execution.
• Develop loyalty concepts that strengthen value for Kobo customers and revenue.

Skills

Loyalty programs

Gift cards

Partnerships

Ecommerce

Data-driven

Cross-functional leadership

Job description

Rakuten Kobo Inc. seeks a Senior Manager to lead Gift Cards & Loyalty, owning strategy, roadmap and performance across global channels.

You will drive growth in gift cards, partnerships and loyalty initiatives, working with Ecommerce, Product, Finance, Technology and Marketing to bring programs to market and measure impact. You will shape the long-term customer proposition, build compelling business cases, and guide cross-functional teams to deliver initiatives that increase engagement,