CRM & Loyalty Leader (Hybrid)

Lindt & Sprüngli (Canada), Inc; Canada; Hybrid; CAD 93,000 - 116,000; Full time

Benefits offered by this job

Health and Dental Plan

Employee Assistance Program

Corporate Gym Discount Rates

Wellness Program

Chocolate!

Job summary

Lindt Canada is seeking a CRM Manager to lead omnichannel loyalty and CRM strategy across Retail and eCommerce. You will drive customer acquisition, engagement, retention and revenue growth through targeted email campaigns, segmentation, and personalized journeys.

Ideal candidates bring 3+ years in CRM/email marketing, experience with marketing automation, and strong analytical skills to translate data into actionable recommendations. Hybrid work model and competitive rewards accompany the role.

Qualifications

• Bachelor’s degree in Marketing, Business, Commerce or a related field.
• Minimum three years of experience in email marketing or CRM, preferably in Retail or CPG.
• Experience with CRM platforms and marketing automation tools.
• Strong analytical skills translating data into actionable business decisions.
• Experience developing customer segmentation and lifecycle programs.
• Experience with testing and optimization to improve campaigns.
• Excellent written and verbal communication; ability to collaborate across teams.

Responsibilities

• Develop and execute CRM and loyalty strategies to grow acquisition, engagement, retention and revenue.
• Lead email marketing campaigns, automated communications and lifecycle programs.
• Build segmentation and personalization strategies to improve engagement and conversion.
• Analyze data to identify trends and provide actionable recommendations.
• Manage CRM reporting, dashboards and insights for stakeholders.
• Optimize customer journeys, triggers and testing for campaign effectiveness.
• Maintain the CRM calendar balancing Retail and Marketing priorities.
• Collaborate with Retail, Brand, Finance, IT, eCommerce and agencies to deliver integrated experiences.
• Lead loyalty initiatives including acquisition, adoption and enhancements.
• Partner with external agencies and global partners on CRM strategy and execution.
• Support coupon management, UAT and issue resolution for loyalty improvements.
• Present customer insights and loyalty performance to cross-functional teams.

Skills

CRM strategy

Email marketing

Customer segmentation

Lifecycle marketing

Data analysis

Project management

Cross-functional collaboration

Campaign testing

Communication skills

Power BI

Selligent Marketing Cloud

Education

Bachelor's degree in Marketing/Business/Commerce

Tools

Selligent Marketing Cloud

Power BI

Job description

Lindt Canada is seeking a CRM Manager to lead omnichannel loyalty and CRM strategy across Retail and eCommerce. You will drive customer acquisition, engagement, retention and revenue growth through targeted email campaigns, segmentation, and personalized journeys.

Ideal candidates bring 3+ years in CRM/email marketing, experience with marketing automation, and strong analytical skills to translate data into actionable recommendations. Hybrid work model and competitive rewards accompany the role.