Lifecycle CRM Manager, Subscriptions — Hybrid Remote

Rakuten Kobo Inc.; Toronto; Hybrid; CAD 78,000 - 123,000; Full time

Benefits offered by this job

Flexible hours

Hybrid remote working environment

Benefits from day one

RRSP matching

Volunteering days

Job summary

Rakuten Kobo Inc. in Toronto is seeking a CRM Marketing Manager, Subscriptions to join our CRM & Lifecycle Marketing team.

You will own and optimize customer journeys across Kobo Plus and Audiobooks, using lifecycle marketing to drive acquisition, onboarding, engagement, retention and customer lifetime value. You will develop targeted lifecycle programs across email, push and emerging channels such as SMS, leveraging data to deliver relevant experiences and improve lifetime value while

Qualifications

• 3-5+ years in CRM, lifecycle, retention or digital marketing, preferably with subscriptions.
• Experience building lifecycle programs that boost conversion, engagement and CLV.
• Strong understanding of customer journeys from acquisition to win-back.
• Hands-on email and push program development; SMS is a plus.
• Knowledge of segmentation, personalization, automation and A/B testing.
• Analytical mindset to translate performance data into actions.

Responsibilities

• Own campaigns and lifecycle programs end-to-end from strategy to post-campaign analysis.
• Develop and optimize customer journeys across Kobo Plus and Audiobooks.
• Improve trial-to-paid conversion, engagement, retention and lifetime value.
• Design targeting logic, experiment roadmap and test results interpretation.
• Collaborate with Analytics, Content, Product and Marketing Technology teams.

Skills

CRM lifecycle management

A/B testing

Personalization

Segmentation

Marketing automation

Data-driven decisions

Communication skills

Project management

Analytical mindset

Tools

Oracle Responsys

Salesforce Marketing Cloud

Google Analytics

Tableau

Job description

Rakuten Kobo Inc. in Toronto is seeking a CRM Marketing Manager, Subscriptions to join our CRM & Lifecycle Marketing team.

You will own and optimize customer journeys across Kobo Plus and Audiobooks, using lifecycle marketing to drive acquisition, onboarding, engagement, retention and customer lifetime value. You will develop targeted lifecycle programs across email, push and emerging channels such as SMS, leveraging data to deliver relevant experiences and improve lifetime value while