Senior Graphic Designer - Foodservice Marketing Lead

FGF Brands; Canada; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Health benefits

RRSP matching

Tuition reimbursement

Discount program

Job summary

FGF Brands is seeking a Sr. Graphic Designer to lead the development of impactful content that elevates our North American Foodservice presence. You’ll own content marketing initiatives, support sales with strategic storytelling, and ensure brand stewardship across channels.

You will collaborate with Sales, Culinary, Brand and PLM teams, manage design executions, and push for innovative formats and tools to accelerate engagement and conversion while staying true to our brand.

Qualifications

• College or University Degree in Marketing or Graphic Design.
• 5-7 years of experience in a content-focused marketing role, with a portfolio of visual work.
• Strong computer skills with Microsoft Office and Adobe applications.
• Familiarity with motion design, video editing tools, or AI-powered platforms is an asset.
• Ability to manage multiple deadlines and set priorities.
• Strong design sensibility and attention to visual detail.
• Excellent communication and writing skills.
• Experience working with external agency partners.
• Passion for food, creativity, and building standout brand experiences.

Responsibilities

• Act as brand steward to create and implement a content marketing strategy for Foodservice.
• Lead development of creative briefs and marketing materials with internal teams and agencies.
• Evolve visual identity and storytelling for Foodservice marketing and social media planning.
• Establish metrics to track content effectiveness (engagement, conversion, downloads).
• Build cross-functional relationships and coordinate with marketing agencies.
• Manage content calendars and multi-channel campaigns to support launches and sales.
• Design and produce marketing tools and customer-facing materials.
• Create event content, including tradeshow visuals and presentations.
• Mentor co-op students and junior designers; provide creative feedback.

Skills

Graphic design

Adobe Creative Suite

Motion design

Video editing

Content marketing

Brand storytelling

Cross-functional collaboration

Writing skills

Mentoring junior designers

Education

Bachelor's degree in Marketing or Graphic Design

Tools

Photoshop

InDesign

Illustrator

Premiere Pro

After Effects

PowerPoint

Job description

FGF Brands is seeking a Sr. Graphic Designer to lead the development of impactful content that elevates our North American Foodservice presence. You’ll own content marketing initiatives, support sales with strategic storytelling, and ensure brand stewardship across channels.

You will collaborate with Sales, Culinary, Brand and PLM teams, manage design executions, and push for innovative formats and tools to accelerate engagement and conversion while staying true to our brand.