Regional Sales Manager, Western Canada

FGF Brands; Vancouver; On-site; CAD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive compensation

Health benefits

RRSP matching

Tuition reimbursement

Discount program

Job summary

FGF Brands is seeking a senior leader to drive growth in Canada’s Foodservice Distribution network. You will lead customer acquisition, retention, and revenue goals for the assigned region, influencing long-term strategy and building key operator relationships across major Foodservice channels.

The role requires an entrepreneurial, high-energy leader with a proven track record in sales growth, strategic planning, and cross-functional collaboration, including direct interaction with regional

Qualifications

• Experience with and/or a passion for Value Added Branded Food products.
• Minimum of 5 years of sales/sales experience in the Foodservice distribution.
• Demonstrated ability to lead and motivate teams with inspirational leadership.
• Proven track record of presenting to regional executives in distribution.
• Strong strategic vision and analytical skills with Excel, Word and PowerPoint.

Responsibilities

• Execute sales strategies to drive volume and profitability through increased account penetration and promotion within distribution partners.
• Lead broker partner team within assigned region to drive incremental sales and grow foodservice distribution.
• Identify new product opportunities and applications to penetrate strategic customer segments with the FGF product line.
• Collaborate with internal teams on foodservice marketing strategies and initiatives to profitably build the business.
• Plan and track promotional spend to maximize relationships and contractual agreements with key customers.
• Expand distribution within the Foodservice channel and open new Points of Distribution for FGF Brand penetration.
• Maintain and grow relationships within existing customer accounts and channels.
• Work with broker partner team on major GPO initiatives including compliance and new product placements.
• Represent the company at customer food shows as required.

Skills

Value Added Branded Food

Sales Leadership

Strategic Partnerships

Education

University degree

MBA

Tools

Microsoft Office

Job description

Job Description

Summary

This high-profile role represents an exciting career opportunity with a highly recognized, rapidly growing brand, and it represents a very strategic hire for the long-term vision of FGF Brands.

Working closely with the Director, Foodservice Distribution, Canada, you will be a key member of the company’s Foodservice strategic team and will be primarily responsible for achieving customer acquisition, customer retention, and revenue/profit goals for assigned region of the Foodservice Channel. You will be an impact player and will have an immense ability to help develop the company’s long-term strategy, influence the corporate culture and have the opportunity for accelerated career growth.

The ideal candidate will be humble, yet confident with strong entrepreneurial DNA. They will be aggressive and have a strong track record of growth/success and a thorough understanding of, and relationships with, major Foodservice Operators and Key Account Channels throughout the Canadian marketplace. They have the ability to thrive in an entrepreneurial, dynamic and fast-paced business.

What FGF Brands Offers

• FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
• RRSP matching program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

• Execute sales strategies to drive volume and profitability through increased account penetration and promotion within distribution partners.
• Manage and effectively lead broker partner team within assigned Region to drive Incremental sales and grow foodservice distribution.
• Establish new product opportunities and product applications via a focused effort to further penetrate strategic customer segments with the FGF product line
• Work closely with the internal FGF team to drive Foodservice marketing strategies & initiatives to profitably build the
• Utilize planning, budgeting and tracking of Foodservice Promotional spend to maximize relationships and contractual agreements related to key customers
• Broaden existing distribution within the Foodservice channel while opening new Points of Distribution for FGF Brand penetration
• Maintain and grow relationships within existing customer accounts/channels
• Work closely with broker partner team in executing major GPO initiatives to include compliance and New Product placements within the awarded categories.
• Participating in customer food shows as required.

Required Qualifications

• Experience with and/or a passion for Value Added Branded Food products a must.
• Minimum of 5 years of sales/sales experience in the Foodservice distribution
• Culinary experience is considered an asset but is not required.
• Proven track record of leading, motivating teams with inspirational leadership
• Experienced making top-to-top sales presentations to regional executives in the Distribution
• Must possess key competencies including strategic vision and analytical skills enhanced by intuitive consumer insight and full Microsoft Office competence (Excel, Word, PowerPoint).
• Demonstrated ability to execute an effective sales, pricing, and distribution strategy; develop plans to support the strategy; ensure execution of plans.
• Experienced in building effective alliances with marketing and all other internal resource departments within the customer organization
• Entrepreneurial, innovative DNA with excellent organizational and communication skills (both verbal and written).
• Must be a “risk taker” that is never satisfied with the status quo.
• Must be willing to embrace speed, change and
• Travel: Travel is expected to be above 50%
• University degree preferred, MBA a Candidates with equivalent business experience will be considered.

What is the recipe for a great career at FGF?Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

FGF Brands may use Artificial Intelligence (AI) tools as part of our recruitment and selection process. These tools may assist in screening, assessing, or selecting applicants. AI tools are used to support our recruitment process, with final hiring decisions made by our recruitment and hiring teams.

FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.

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