EverHealth - Senior Product Marketing Manager, Behavioral Health - (Remote, CAN)

TIMELY LTD; Toronto; Remote; CAD 100,000 - 120,000; Full time

Job summary

A leading company is seeking a Senior Product Marketing Manager to drive marketing efforts for two core products. This role involves developing go-to-market strategies, managing marketing execution, and collaborating with cross-functional teams to enhance product adoption and retention.

Benefits

Flexibility to work remotely or in-office

Robust health and wellness benefits

Registered Retirement Savings Plan (RRSP) with 4% company match

Flexible and generous time-off

Employee Stock Purchase Program

Qualifications

• 5–7 years of experience in product marketing or related function, preferably in B2B.
• Proven success in developing and executing GTM strategies.
• Strong project management skills and ability to manage cross-functional relationships.

Responsibilities

• Develop and execute go-to-market strategy for key products.
• Manage marketing execution including content creation and campaigns.
• Conduct market research to inform messaging and strategy.

Skills

Project Management

Communication

Strategic Thinking

Collaboration

Education

Bachelor's degree in Marketing or related field

Job description

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here:https://www.evercommerce.com/about-us/careers/

About the Role:
We are seeking a strategic and hands-on Senior Product MarketingManager to drive the marketing efforts for two core products within our broader portfolio. As the first product marketing hire for these product lines, you will have a unique opportunity to build and own the go-to-market strategy, define positioning and messaging, and lead all execution efforts—both independently and in collaboration with internal teams and external agencies.

This role sits at the intersection of strategy and execution, requiring a self-starter who thrives in dynamic environments and is eager to roll up their sleeves while setting the foundation for scalable growth. You'll partner cross-functionally with product, sales, brand, demand generation, and customer success to deliver impactful marketing initiatives that drive awareness, adoption, and retention.

Key Responsibilities:

• Develop and execute the go-to-market strategy for two key products, including positioning, messaging, competitive analysis, and audience targeting.

• Own and manage marketing execution, including content creation, campaign development, and lifecycle programs to drive customer engagement and growth.

• Collaborate cross-functionally with internal central marketing teams(e.g., Product, Sales, Demand Gen, Brand, Comms) to supportexecution of Behavioral Health marketing initiatives.

• Manage agency relationships to supplement internal capabilities and ensure high-quality delivery of marketing assets.

• Conduct market, customer, and competitive research to inform messaging and strategy.

• Create marketing assets such as product one-pagers, sales enablement tools, website copy, case studies, email campaigns, and more.

• Track and report on performance metrics, optimizing based on data and insights.

• Establish foundational processes and frameworks for product marketing to scale efforts over time.

• Serve as the voice of the product internally and externally, ensuring a consistent narrative across all touchpoints.

• Create and manage marketing budget;allocating resources effectively across various marketing channels to achieve goals, maximizing ROI.

• Manage tradeshow/event planning and execution for industry events and conferences

Qualifications:

• 5–7 years of experience in product marketing or a related marketing function, preferably in B2B, tech, or scale up environments.

• Proven success developing and executing GTM strategies and campaigns from scratch.

• Strong project management skills with the ability to juggle strategy and execution.

• Experience working cross-functionally and managing agency, freelancer, and vendor relationships.

• Excellent written and verbal communication skills, with a sharp eye for compelling storytelling.

• A collaborative, proactive, and flexible mindset.

• Self-starter comfortable operating in ambiguity and building processes from the ground up.

Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely.Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid

• Robust health and wellness benefits, including an annual wellness stipend

• Registered Retirement Savings Plan (RRSP) with 4% company match

• Flexible and generous (FTO) time-off

• Employee Stock Purchase Program

Compensation:The target base compensation for this position is $100,000 - $120,000 CAD per year in most locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!