Product Marketing Manager

LinkedIn - Jobboard; Markham; Remote; CAD 80,000 - 120,000; Full time

Job summary

Join a dynamic team as a Product Marketing Manager at a leading company in the green industry. You will drive product launches and customer engagement for LMN's core software, collaborating with marketing, sales, and customer success teams to enhance product adoption and market presence.

Benefits

Unlimited Paid Time Off

Employer funded HSA-based benefits plan

RRSP matching program

Company-wide shutdown from Dec 24 - Jan 1

Qualifications

• 3-5 years of B2B SaaS marketing experience.
• At least 2 years in product marketing.
• Strong communicator with a track record of successful product launches.

Responsibilities

• Lead go-to-market execution for LMN platform.
• Conduct customer and market research.
• Develop and execute in-app communication strategy.

Skills

B2B SaaS marketing

Product marketing

Customer engagement

Communication

Cross-functional collaboration

Job description

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What Makes Us Stand Out :

With the combined strengths of SingleOps and Landscape Management Network (LMN), we lead the way in all-in-one business management solutions for the green industry. Every day, thousands of professionals in landscaping, tree care, design / build, snow removal, irrigation, and more rely on our tools to transform their business operations. From managing customer records and creating estimates to scheduling crews, processing payments, and gaining insights into real-time profitability—our software does it all. Together, our customers have processed over $4 billion in revenue, driving forward the green industry's digital evolution.

What Makes Us Stand Out :

With the combined strengths of SingleOps and Landscape Management Network (LMN), we lead the way in all-in-one business management solutions for the green industry. Every day, thousands of professionals in landscaping, tree care, design / build, snow removal, irrigation, and more rely on our tools to transform their business operations. From managing customer records and creating estimates to scheduling crews, processing payments, and gaining insights into real-time profitability—our software does it all. Together, our customers have processed over $4 billion in revenue, driving forward the green industry's digital evolution.

As a team, we're on a mission to reshape an age-old industry, and we're looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values : We Before Me, Bias to Act, Growth Mindset, The Extra 1%, Forgiveness, and 1 Customer, 1 Team . If this resonates with you, we'd love to meet you and explore how you can help us build the future of the green industry!

Our culture and growth has been recognized with multiple awards, it's a great time to join!

• Certified Great Place to Work Canada 2024
• Comparably 2024 #23 / 100 Best (small / medium sized companies) Leadership Teams
• Comparably 2024 #63 / 75 (small / medium sized companies) Happiest Employees
• 9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!)
• 6 of Built In's 2024 Best Places to Work : Top 50 start-ups in Atlanta (Our second year in a row!)
• Inc Magazine's 2023 Best Places to Work
• Inc. 5000 : #131 of 2024 Southeast Regional America's Fastest Growing Companies. (Our third year in a row!)
• Inc 5000 America's fastest-growing private companies (Our third year in a row!)

The reason behind the role...

As SingleOps, LMN, and Greenius merge into one industry-leading company, we're expanding our Product Marketing team to meet the needs of a growing product ecosystem. We're looking for a Product Marketing Manager to take ownership of our core landscaping business management software, LMN, with an emphasis on leading product launches and driving adoption of high-impact areas of LMN, including the Crew App, as well as Invoicing & Payments. This role will be highly visible within our organization and will be critical to the success of our company's growth plan.

You'll be responsible for turning customer insights and product capabilities into clear value-messaging for customers-facing teams. You'll own the execution of the product marketing strategies in partnership with Marketing, Sales, & Customer Success to drive customer acquisition and retention. You'll help shape how we tell the story of our suite of solutions, and bring critical feedback back to the product management team to influence what we build next. You'll have an opportunity to become a strategic asset to our company in this seat.

You'll report to the Senior Product Marketing Manager , and join an excellent marketing team that values curiosity, clarity, and impact. This role is ideal for someone who thrives on cross-functional execution and wants to be a key driver of growth at a fast-moving, scaling company.

Location : Remote!

In This Role, The Ideal Candidate Will…

• Become and serve as an expert on our product, our customers, and our market.
• Lead go-to-market / product launch execution for LMN platform including Invoicing and Payments, LMN Crew App, and align all internal teams through communications and documentation.
• Conduct customer and market research to better understand different types of landscaping businesses and what they value, and how our product does or does not serve their needs.
• Use this knowledge and translate product capabilities into compelling positioning, messaging, and customer-facing materials that will empower marketing (e.g., personas, messaging), sales (e.g., product resources), and customer experience teams (e.g., objection handling, FAQs).
• Partner with Product Managers and PMM Leadership to support roadmap alignment and deliver features that customers need.
• Develop and execute in-app communication strategy that will drive deeper product adoption amongst new and existing LMN customers.
• Collaborate with Demand Generation, Content, and SDR teams to inform product campaigns and marketing strategy.
• Lead beta testing, product sunsetting, and product release process through planning, and deep cross-team collaboration and communication.

Does this sound like you?

• Has 3–5 years of B2B SaaS marketing experience, including at least 2 years in product marketing
• Has a desire to become a leader within our organization by becoming a thoughtful subject matter expert and relationship building.
• Will be curious about our customers and is driven to learn deeply through interviews, research, and firsthand engagement
• Has a bias for action - comfortable owning execution, organizing moving pieces, and driving results
• Is collaborative and cross-functional - able to work with product, sales, marketing, and support teams
• Is a strong communicator, both written and verbal, with an ability to distill complex topics into simple language
• Has a track record of successful product launches and the ability to turn strategy into execution
• Is organized, detail-oriented, and capable of juggling multiple priorities
• Is comfortable in a fast-paced environment and thrives with autonomy
• Experience with payment products, mobile-first field tools, or educational software
• Familiarity with vertical SaaS or the landscaping / tree care industries
• Experience supporting both customer retention and new logo acquisition
• Experience using customer research to influence product decisions

Why Join Us?

This is an opportunity to step into a high-visibility, cross-functional role that will shape how we grow our flagship product. You'll work alongside a passionate team that values learning, fast feedback, and creative thinking. If you want to have a real impact and grow into a marketing leader, this is the place to do it.

SingleOps / LMN does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada, without sponsorship from the company.

Reasons why you would love it here!

• Join an incredible team culture that's all about collaboration, support, and having fun while making a real impact every day.
• You want to be part of a fun, fast paced, collaborative team.
• An amazing culture with a team that supports one another, the opportunity to make a direct impact, and all the fun that's included!
• Your well-being is important. We offer an employer funded HSA-based benefits plan with additional drug, dental, and mental health coverages, providing a flexible way to pay for healthcare costs.
• We are committed to supporting our employees' financial health through our RRSP matching program.
• Enjoy a great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown from Dec 24 - Jan 1 for a well-deserved holiday break.

SingleOps / LMN reserves the right to change job descriptions as per the needs of the organization.

We are committed to making employment opportunities accessible in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. If you require accommodation, please contact [e-mail].

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Technology, Information and Internet

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