Senior Director of Digital Strategy & Growth

dentsu; Vancouver; On-site; CAD 100,000 - 115,000; Full time

Benefits offered by this job

Medical benefits

RRSP

Paid time off

Job summary

Dentsu Vancouver is seeking a Director of Digital Strategy to lead the development of integrated digital plans that connect business goals with audience insights across paid channels. You will guide cross-functional teams, collaborate with client leadership, and translate complex data into clear strategic roadmaps.

In this client-facing role, you will shape the digital strategy, oversee measurement and learning, and ensure the plan delivers measurable business outcomes for the client.

Qualifications

• 8+ years of progressive experience in digital media strategy, communications planning, digital transformation or integrated media, ideally across agency and/or client environments.
• Post-secondary degree or diploma in Media, Advertising, Marketing, Business, Strategy, Analytics or a related field
• Demonstrated experience building full-funnel digital channel strategies that connect business goals, audiences, channel roles, investment and measurement.
• Strong understanding of the strategic roles and interdependencies of paid Search, Social, Programmatic, Display and Video.
• Current platform fluency is required; deep hands-on buying or platform-operations expertise is not the core requirement.
• Experience translating audience, platform, analytics, research and business signals into a clear strategic point of view and actionable roadmap.
• Practical understanding of first-party data, CRM, app and loyalty use cases, including the organizational and measurement dependencies required to activate them.
• Experience shaping learning agendas and working with measurement specialists to turn evidence into decisions.
• Exceptional client leadership, storytelling and communication skills, with the ability to simplify complexity and make decisive recommendations.
• Experience leading cross-functional teams and influencing outcomes without relying solely on formal authority.

Responsibilities

• Own the account’s digital channel strategy and roadmap, connecting business objectives, audience needs, customer journey, channel roles, investment priorities and measurement.
• Partner with Client Leadership and Planning from the brief onward so digital strategy is developed as part of the core media response, not as a downstream activation layer.
• Define how paid Search, Social, Programmatic, Display, Video and other relevant digital channels work together across the funnel, while channel specialists determine the detailed in-platform approach.
• Translate complex inputs into a focused set of priorities, choices and actions the client and team can understand and deliver.
• Develop audience and segmentation strategies that connect broad media audiences, platform signals, app and loyalty opportunities, and first-party data ambitions.
• Identify opportunities to improve brand impact, acquisition, engagement, loyalty and media effectiveness, and convert them into sequenced recommendations with clear expected value.
• Bring a forward-looking point of view on changing consumer behaviour, platform evolution, AI-enabled media and emerging digital opportunities, distinguishing useful innovation from novelty.
• Create a visible innovation agenda for the client that links new opportunities to real business questions, readiness and measurable outcomes.
• With Media Effectiveness and channel leads, define the learning agenda and ensure each priority has a clear business question, hypothesis, success measure and decision rule.
• Connect reach, attention, engagement, conversion, efficiency and incrementality evidence to the business question being answered.
• Turn reporting and specialist input into concise recommendations on what to continue, change, stop, scale or test next.
• Ensure learning is applied back into audience, channel, investment and creative decisions, creating a continuous strategy-to-learning cycle.
• Lead the media strategy and use-case components of the first-party data and audience maturity roadmap, in partnership with Media Effectiveness, CRM, loyalty, app, privacy, data and technology stakeholders.
• Break complex ambitions into practical phases with explicit ownership, dependencies, decision points and realistic timelines.
• First party data connecting to business strategy.
• Present the digital strategy and roadmap in senior meetings, annual planning, business reviews and critical transformation workstreams.
• Coach the Digital Manager, planners and specialists to connect platform recommendations to the wider strategy and communicate with greater clarity and confidence.
• Establish clear ways of working and decision rights across Client Leadership, Planning, Digital Activation, Media Effectiveness and specialist partners.

Skills

Digital strategy

Communications planning

Cross-functional leadership

Client leadership

Storytelling

Measurement & analytics

Strategic thinking

Business-driven

Team collaboration

Education

Post-secondary degree or diploma in Media, Advertising, Marketing, Business, Strategy, Analytics or related field

Job description

Dentsu Vancouver is seeking a Director of Digital Strategy to lead the development of integrated digital plans that connect business goals with audience insights across paid channels. You will guide cross-functional teams, collaborate with client leadership, and translate complex data into clear strategic roadmaps.

In this client-facing role, you will shape the digital strategy, oversee measurement and learning, and ensure the plan delivers measurable business outcomes for the client.