Director, Media Planning

Dentsu Canada, Inc.; Vancouver; On-site; CAD 100,000 - 110,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Canada, Inc. in Vancouver is seeking a Dir, Media Planning to steer the planning and execution across traditional and digital media for key clients. You will lead a team, partner with service lines, and ensure profitable, high-quality campaigns.

The role demands strategic thinking, strong communication, and proven leadership to drive client objectives and cross-functional collaboration. Competitive salary and benefits available in Vancouver.

Qualifications

• Minimum of 6 years of media planning experience with progressive client management responsibilities.
• Strong experience in 360° media planning across traditional and digital channels.
• Strategic thinker with a balanced analytical and creative approach to tactical planning.
• Excellent written and verbal communication skills, with the ability to communicate clearly and concisely.
• Proven leadership capabilities and people management experience.
• Demonstrated success in bringing together cross-functional internal and external stakeholders to achieve desired business outcomes.

Responsibilities

• Own the overall management of assigned client business across strategic planning, media planning, and implementation.
• Develop strong partnerships with agency service line leaders to ensure effective team resource management and contractual compliance.
• Deliver best-in-class media planning, including innovative thinking and flawless execution.
• Lead the strategic media planning and execution process while mentoring and developing team members.
• Guide clients’ marketing objectives using syndicated, proprietary, and analyst data sources.
• Oversee and manage all media placements in collaboration with the network buying team.
• Negotiate annual client contracts and proposals while managing account profitability.
• Represent the client perspective during reviews and provide recommendations to clients.
• Provide strategic input for internal and external plans and keep the team informed of developments.

Skills

Media planning

Client management

Strategic thinking

Written & verbal communication

Leadership

Cross-functional collaboration

Job description

Job Description

We are Dentsu. We innovate in the way brands are built. That means we do things differently to make them better than they were before. In this way, we ensure that our clients' most important marketing assets - their brands - win in a changing world. Dentsu innovates the way brands are built for its clients through its world-class expertise and capabilities in media, customer relationship management and creative communications services. Headquartered in London, Dentsu operates in 145 countries around the world with more than 50,000 dedicated specialists.

Director, Media Planning

We are looking for a Director, Media Planning to join and strengthen our growing team. The Director, Media Planning is both a management and agency leadership role. This individual may lead a planning group and be responsible for the overall supervision of assigned client business, as well as staff management and development. The role helps define the team's working style and is accountable for media planning operations and deliverables across assigned accounts and multiple media channels. The Director, Media Planning also provides strategic leadership and possesses a deep understanding of all aspects of their clients’ businesses.

Responsibilities

• Own the overall management of assigned client business (both traditional and digital) throughout the strategic planning, media planning, and implementation process.
• Develop strong partnerships with all agency service line leaders to ensure effective team resource management and compliance with contractual agreements.
• Deliver best-in-class media planning, including innovative thinking and flawless execution.
• Lead the strategic media planning and execution process while mentoring and developing team members.
• Demonstrate the ability to leverage resources and insights to help guide clients’ marketing objectives in their respective markets (syndicated, proprietary, and analyst data sources).
• In collaboration with the network buying team, oversee and manage all media placements.
• Partner with agency leadership on the development and negotiation of annual client contracts and additional proposals, while managing account profitability.
• Accurately represent the client perspective during work reviews, incorporate that perspective into team feedback, and present recommendations to clients.
• Provide and/or guide strategic input for all internal and external plans.
• Ensure key information is communicated to the team regarding client issues, internal agency matters, account status changes, and other relevant developments.

Qualifications

• Minimum of 6 years of media planning experience, including progressive client management responsibilities; this experience is essential for success in the role.
• Strong experience in 360° media planning across traditional and digital channels.
• Strategic thinker with a balanced analytical and creative approach to tactical planning.
• Excellent written and verbal communication skills, with the ability to communicate clearly and concisely.
• Proven leadership capabilities and people management experience.
• Demonstrated success in bringing together cross-functional internal and external stakeholders to achieve desired business outcomes.

Additional Information

Vacancy: Is this posting for the purposes of filling an existing vacancy? Yes

The salary range for this position is $100K-$110K.

Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.

A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure

dentsu utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location and Contract

Location: Vancouver Brand: Dentsu Media Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work