Senior Analyst, Media Effectiveness

Merkle Italia; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Dentsu Media in Toronto seeks a data and analytics professional to drive campaign measurement and reporting across major platforms. You will design KPI frameworks, measure performance, and deliver actionable insights to stakeholders.

Responsibilities include building and maintaining dashboards with Looker Studio, Tableau, and Power BI, while ensuring data quality and automation. Strong SQL and communication skills are essential for translating analyses into business outcomes.

Qualifications

• 3-5+ years in marketing analytics, media analytics, BI, or a related analytical role.
• Strong SQL across multiple data sources and platforms.
• Experience with cloud data environments such as BigQuery, Azure, Snowflake.
• Knowledge of statistical methods including regression and hypothesis testing.
• Experience building dashboards with Looker Studio, Tableau, Power BI.
• Excellent communication, translating data into actionable insights.
• Familiarity with incrementality testing, MMM, or attribution preferred.

Responsibilities

• Lead campaign measurement and performance reporting across platforms.
• Develop KPI frameworks, measurement plans, and reporting strategies.
• Design, build, and maintain dashboards; ensure data quality and automation.
• Collaborate with media, strategy, analytics, and client teams; present insights.

Skills

SQL

Statistical analysis

Communication

Data storytelling

Education

Bachelor's degree in Statistics or related quantitative field

Tools

Looker Studio

Tableau

Power BI

BigQuery

Azure

Snowflake

Python

R

Job description

Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Key Responsibilities

• Reporting & Analytics: Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies. Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders. Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives. Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results. Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact. Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.
• Dashboard Development & Data Management: Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI. Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines. Extract, transform, validate, and harmonize data from multiple marketing and media platforms. Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.
• Stakeholder Collaboration: Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives. Present performance updates, insights, and recommendations to both technical and non-technical audiences. Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

• Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
• 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
• Strong SQL skills with experience working across multiple data sources.
• Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
• Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
• Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
• Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
• Strong communication skills with the ability to translate complex data into actionable business insights.
• Preferred Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
• Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
• Experience with Python or R for analysis and automation.
• Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
• Experience working with first-party data and privacy-centric measurement solutions.

Location: Toronto

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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