Senior Director, Brand Marketing

PSYCHO BUNNY; Montreal; On-site; CAD 120,000 - 160,000; Full time

Job summary

Psycho Bunny is seeking a Senior Director of Brand Marketing to lead innovative marketing campaigns that enhance brand credibility and performance. This on-site role requires extensive marketing experience and strategic insight to drive cross-functional initiatives within a fast-paced retail environment. Candidates should have a proven track record in brand marketing and the ability to mentor teams, ensuring alignment with the company's growth trajectory. Additionally, fluency in English and French, alongside a good understanding of the apparel industry, is desirable.

Benefits

Sweet discount on merchandise

Growth opportunities in a fast expanding brand

Group Insurance covering health, dental, vision

Employee/Family Assistance Program (EFAP)

Qualifications

• 10+ years of experience in Marketing with a senior level track record.
• Experience with Apparel Retailers or Brands is a plus.
• Fluency in both English and French preferred.

Responsibilities

• Leads the planning and execution of brand and product marketing.
• Directly manages various marketing teams.
• Develops creative briefs and analyzes brand performance.

Skills

Strategic Thinking

Project Management

Interpersonal Skills

Communication

Education

Bachelor's degree

MBA

Job description

Senior Director, Brand Marketing- Ville St-Laurent (on-site)

Ready to hop into something extraordinary? We're Psycho Bunny - the rebelliously refined clothing brand turning heads with our premium quality, vibrant style, and that unmistakable logo. With over 200 points of sales worldwide (and counting!), we're on a mission to redefine bold standards in retail.

The Opportunity:

The Senior Director, Brand Marketing builds Psycho Bunny's cultural credibility and commercial performance through on-the-pulse marketing campaigns. This role leads product, retail, wholesale marketing, and partnerships, ensuring timely, on-budget execution of marketing plans. Success requires strong collaboration, communication, and the ability to balance brand-building, commercial goals, and operational realities.

Your Daily Adventures

• Supports the Chief Digital, Marketing + CX Officer in developing overall marketing strategy and investment allocations.
• Leads the planning and execution of seasonal brand and product marketing priorities, ensuring timely and on-budget delivery.
• Directly leads and mentors the Product Marketing, Retail Marketing, Wholesale Marketing, and Partnerships teams.
• Utilizes strong interpersonal skills to mobilize cross-functional teams and achieve marketing goals.
• Develops data-informed creative briefs and analyzes brand and competitor performance to identify opportunities.
• Owns workback schedules and ensures cohesive campaign presentation across all customer touchpoints.
• Leads a "Test and Learn" culture and continuously optimizes marketing campaign development.

Your Toolkit

• Requires a Bachelor's degree (MBA a plus), and 10+ years of experience in Marketing with a senior level track record in Brand Marketing with a track record of driving change and performance.
• Needs to be a strategic thinker with experience in developing brand strategy, campaigns, and assets, coupled with a strong understanding of consumer segmentation.
• Must have excellent time, project, and organizational skills, along with strong written and verbal communication abilities.
• Proven ability to mobilize cross-functional teams and experience in leading and mentoring a team within a fast-paced, collaborative environment.
• Experience with Apparel Retailers or Brands is a plus, as is fluency in both English and French.
• US experience a must

Why Choose the Psycho Bunny Life?

• Sweet discount on the coolest fits
• Room to grow in a rapidly expanding brand
• Surrounded by smart and passionate people
• Group Insurance coverage, including health, dental, vision
  
  RRSP
• Employee/Family Assistance Program (EFAP)

Ready to Set a Bold Standard?

Apply now to join and show us what makes you uniquely bold!

Diversity & Inclusion

Excited by this opportunity? Psycho Bunny is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn't perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

Psycho Bunny is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.