Director, Brand & Marketing

Girl Guides of Canada; Toronto; Remote; CAD 103,000 - 122,000; Full time

Job summary

Join Girl Guides of Canada as the Director of Brand & Marketing to lead brand strategy and marketing initiatives. This role embraces creativity and collaboration to elevate the GGC legacy brand across Canada. The ideal candidate will possess substantial marketing experience and demonstrate strong leadership abilities, focusing on community engagement and digital innovation.

Benefits

Health benefits

Paid time off

Pension plan after 12 months

Remote work environment

Work-life balance

Qualifications

• 7-10 years in marketing and brand management.
• Experience in storytelling, campaigns, and multi-channel strategies.
• Experience with legacy brands or not-for-profit sectors is desirable.

Responsibilities

• Champion brand strategy to elevate GGC legacy brand.
• Lead marketing campaigns and manage partnerships.
• Oversee social media strategy and creative content.

Skills

Communication

Storytelling

Analytical skills

Decision-making

Leadership skills

Education

Bachelor’s degree in Marketing, Business Administration, or related

Advanced degree preferred

Tools

Digital marketing tools

CRM systems

Marketing analytics tools

Job description

Join to apply for the Director, Brand & Marketing role at Girl Guides of Canada

Girl Guides of Canada–Guides du Canada (GGC), a national membership-based organization, empowers every girl in Guiding to discover herself and be everything she wants to be. Our mission is to be a catalyst for girls empowering girls. Together, we’re building our vision of a better world, by girls.

GGC is actively searching for a Director, Brand & Marketing .

• Remote work arrangement with access to Toronto, ON

About This Opportunity

As the Director, Brand & Marketing, you will champion brand strategy to elevate the profile of the GGC legacy brand in Canada. Oversee marketing management, social media, and creative solutions, building a high-performing Brand & Marketing function to support accelerated growth to serve more girls and youth.

Responsibilities Include

Brand Strategy

• Establishes and leads the Brand and Marketing function, providing strategic advice and hands-on management of the brand proposition.
• Develops and champions a compelling brand strategy, partnering with stakeholders to elevate the GGC legacy brand in Canada through storytelling.
• Implements brand management to ensure consistent voice and experience across all touchpoints.

Marketing Management

• Spearheads partnerships to deliver effective marketing strategies across audiences and channels.
• Leads marketing campaigns, planning, execution, deployment, and evaluation.

Social Media & Digital Communities

• Oversees social media strategy to drive engagement and impact.
• Ensures effective digital marketing practices, including SEO, retargeting, and analytics.

Creative Solutions

• Oversees creative content and visual materials for campaigns.
• Leads a visual creative solutions team, ensuring brand consistency.

Stakeholder Collaboration

• Nurtures relationships with key stakeholders and partners.
• Oversees market research and collaborates with data teams to inform strategies.
• Ensures alignment with GGC's DEIA principles.
• Builds and manages the Brand & Marketing team fostering collaboration and high performance.
• Manages external agency relationships and operational planning, budget, and performance measurement.

Candidate Profile

Education, Designations, and Certifications : Bachelor’s degree in Marketing, Business Administration, or related; advanced degree preferred. Extensive marketing experience may suffice.

Prior Work Experience : 7-10 years in marketing and brand management, with experience in storytelling, campaigns, and multi-channel strategies. Experience with legacy brands, cause marketing, youth development, or not-for-profit sectors is desirable. Proven leadership and advising experience required.

Competencies : Excellent communication, storytelling, analytical, decision-making, and leadership skills. Familiarity with digital tools, CRM, and marketing analytics is preferred.

• Health benefits, paid time off, pension plan after 12 months, remote work environment, and work-life balance.

Hiring Range : $103,400 - $122,000 annually

If this sounds like a perfect fit, apply today! This position remains open until filled, with rolling interviews. Please include a cover letter; applications without will not be considered. GGC values diversity and encourages applicants from all backgrounds, including marginalized groups. Accommodations are available upon request.

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