Senior Digital Marketing Officer

University of Toronto; Toronto; Hybrid; CAD 90,000 - 116,000; Full time

Job summary

The University of Toronto is seeking a Strategic Communications and Marketing professional to support non-credit adult education programs. The role involves developing digital marketing strategies and engaging with stakeholders to ensure growth in a competitive educational market. Ideal candidates will have significant marketing experience, strong analytical skills, and a proven ability to lead marketing initiatives.

Qualifications

• Minimum 5 years in marketing/communications, with 2 in postsecondary.
• Experience with multichannel marketing plans and digital strategies.
• Familiarity with KPI development for marketing campaigns.

Responsibilities

• Plan integrated multi-channel communications strategy.
• Develop and implement campaigns supporting strategic objectives.
• Monitor performance and analyze campaign data.

Skills

Marketing

Communications

Digital Marketing

Data Analysis

Stakeholder Engagement

Education

Bachelor's Degree or equivalent experience

Job description

Date Posted: 06/06/2025
Req ID: 43319
Faculty/Division: School of Continuing Studies
Department: Sch of Continuing Studies
Campus:St. George (Downtown Toronto)

Description:

About us:

The University of Toronto School of Continuing Studies (SCS) offers an extensive roster of over 800 not-for-credit courses, over 40 program areas, and more than 120 certificates and 70+ micro-credentials across a broad range of fields that help learners succeed in their careers, satisfy their curiosities, fulfill their passions, and live their best lives. Courses are delivered by our team of 800 + instructors, all of whom are industry or subject matter experts who are passionate about teaching and learning.

Complementing our academic offerings are our English Language Program, Comparative Education Service for learners seeking to have international credentials assessed in Canada, and our newest offering, Blueprint Career Services.


Your opportunity:

The Strategic Communications and Marketing (SCM) team is responsible for supporting and building awareness around the full suite of non-credit, adult continuing education programs, courses, and services offered at SCS. Our team is energetic, dynamic, collaborative, and is guided by the strategic plan of the school. We work with all of SCS’s stakeholders including leadership, learners, instructors, UofT divisions and partners, and professional associations.

Under the general supervision of the Director, Strategic Communications and Marketing, you are responsible for developing a broad range of digital marketing tactics to support various linesof business and initiatives at SCS. You will be part of a team that is responsible for developing and advising on a broad range of marketing ideas/plans, communications and promotional approaches for the School of Continuing Studies that will enable continued growth and position the School to successfully compete in what is now an extremely competitive market.

This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to theUniversity of Toronto’s Alternative Work Arrangements Guideline.

Your responsibilities will include:

• Planning and developing an integrated multi-channel communications strategy independently
• Developing and implementing digital communication campaigns and programs that support strategic objectives
• Determining key performance indicators to measure success
• Conducting detailed data analysis to inform management decision making
• Analyzing digital analytic report data
• Monitoring accounts for a project and/or program

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent experience.
• Minimum five (5) years of experience in marketing or communications, with at least two (2) of those years within a postsecondary or industry/upskilling educational programs environment
• Experience developing and implementing multichannel marketing plans to support business development and revenue-generating strategies and/or activities
• Experience with search engine optimization to support multi-channel marketing that is linked to registration conversions
• Experience with optimizing digital marketing tactics to drive revenue
• Experience building and strengthening relationships with stakeholders and partners of strategic importance and fostering and maintaining positive relationships with senior management to gain approval for strategies and plans
• Experience advising on best practices and strategies to maximize digital communication initiatives
• Experience determining smart KPIs for eblast campaigns and Google search campaigns, overseeing in-campaign performance, summarizing results, and making performance improvements for future campaigns
• Experience developing and implementing social media operational procedures and best practices that support strategic objectives
• Experience planning and estimating financial resources required for programs and/or projects, and monitoring expenses against the set budget
• Experience compiling and analyzing data, preparing reports and other informational materials
• Experience serving as a resource to others by providing (non-supervisory) job-related guidance
• Ability to show sound judgement in dealing with confidential information well-informed on applicable copyright, access and privacy laws

Assets (Nonessential):

• Experience using webinar software and hosting webinar sessions
• Experience with website content updating

To be successful in this role you will be:

• Adaptable
• Approachable
• Proactive
• Problem solver
• Resourceful
• Team player

Closing Date: 06/16/2025, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 14 -- $90,056. with an annual step progression to a maximum of $115,169. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.